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  • Key Results of In-Store Activations: Grand Total 27 Outlets 40,400 71,206 43%

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    Wasseem Atalla
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    The document summarizes the results of in-store activations for various retail chains in January-March 2018 and 2019. It shows the total weight sold and growth percentage for each retail chain in both years. The grand total weight sold across 27 outlets in 2018 was 40,400 increasing to 71,206 in 2019, a 43% growth. The grand total across for 5 retail chains in both years was 152,948, a 41% growth from 2018. It also outlines the mechanics of a Mother's Day activation campaign for Koki Chicken products across 13 outlets, distributing 1,995 free lunch boxes.

    Original Description:

    Koookkyiz activation plan

    Original Title

    Jan Mar Activations

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    The document summarizes the results of in-store activations for various retail chains in January-March 2018 and 2019. It shows the total weight sold and growth percentage for each retail chain in both years. The grand total weight sold across 27 outlets in 2018 was 40,400 increasing to 71,206 in 2019, a 43% growth. The grand total across for 5 retail chains in both years was 152,948, a 41% growth from 2018. It also outlines the mechanics of a Mother's Day activation campaign for Koki Chicken products across 13 outlets, distributing 1,995 free lunch boxes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    15 views2 pages

    Key Results of In-Store Activations: Grand Total 27 Outlets 40,400 71,206 43%

    Uploaded by

    Wasseem Atalla
    The document summarizes the results of in-store activations for various retail chains in January-March 2018 and 2019. It shows the total weight sold and growth percentage for each retail chain in both years. The grand total weight sold across 27 outlets in 2018 was 40,400 increasing to 71,206 in 2019, a 43% growth. The grand total across for 5 retail chains in both years was 152,948, a 41% growth from 2018. It also outlines the mechanics of a Mother's Day activation campaign for Koki Chicken products across 13 outlets, distributing 1,995 free lunch boxes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    Key Results of In-Store Activations

    Retail Chain Jan-Mar. 2018 (Weight) Jan-Mar. 2019 (Weight) Growth %

    8 outlets carrefour 17,383 31,742 45%

    4 Fathallah 7,235 11,374 36%

    Hyperone 2 outlets 8,607 13,566 37%

    9 outlets Rageb Sons 2,717 4,204 35%

    RAYA 4,458 10,319 57%

    Grand Total 27 Outlets 40,400 71,206 43%

    Retail Chain Jan-Mar. 2018 (Weight) Jan-Mar. 2019 (Weight) Growth %


    Carrefour 25,948 51,868 50%

    Fathallah 26,057 47,773 45%

    Hyperone 8,607 13,566 37%

    Rageb sons 25,331 29,422 14%

    Raya 4,458 10,319 57%

    Grand Total 90,401 152,948 41%


    • The activation mechanics is:
    – For every (50 EGP) transaction of Koki Chicken products,
    Mother’s Day the consumer will have a (Lunch Box) for free
    – The operation was executed in (13) outlets (Carrefour-
    Activation Ragab Sons- Hyperone)
    – The total number of box distributed is (1,995)

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