Simulated Buying Experience Part

One

Mindy Hendren (Group Leader), Makenzie Linski, Macey Paddick,

John Sebag, & Baylee Seymour
Men’s Casual Wear
We are going to be competing with Nordstrom's Department Store.
Color Palette
Size Run
Our size run would be Small, Medium, Large, and Extra Large for our men’s casual
wear line. The item in our collection that would be considered our centerpiece would
be the coat.
Mission Statement
Our goal at Perry’s Department store is to provide great quality service and to meet
expectations where our customers can look and feel confident every single time they
walk out our door.
Target Market
Demographics:

● Age: 21-35
● Income: $35,000-$100,000
● Family Size: Single or between 2-4 family members
● Education: Working towards a college degree or college graduate
● Occupation: Entry level to professional positions
● Gender: Male
● Race: All

Psychographics:
● Personality: Outgoing, expressive, creative, professional, and eco-friendly
● Lifestyle: Family oriented, social, hard working, and adventurous
● Interests: Hiking, golfing, photography, concerts, and spending time with friends
● Geography: Major metropolitan area
Customer Profile
Brody Hamilton is 30 years old and just graduated from PA school in Michigan and
currently lives in Chicago. He is working currently at the local hospital being a
pediatric assistant making $80,000 a year. He is single and likes to visit art galleries on
the weekends and his nightlife includes bars and live music. For hobby he likes
photography and being outdoors, always has his camera on him. He watches Hulu and
like reading mystery books. He dislikes obnoxious and introverted people. As well as
fast food, and non eco friendly things.
Store Floor Plan
● 800 square foot of selling space
● Rectangle with 3 interior walls
● Free flow layout
Units
Pants: 424 units (2-5x4 tables, 8 ft tables, 4 ft rack)

Tops: 326 units (2-3x3 tables,2- 48 inch table, 8ft table)

Cardigans: 144 units (3-4 ft racks)

Jackets: 192 units (2-8ft racks)

Coats: 144 (3-4 ft racks)

Accessories: 348 (3x3ft table, 5x4ft table)

Advertisment #1
● This article will be placed at the back of the tab on a full page.
● We are putting our sweaters and cardigans in our store at 40% off for the holiday
season. There are 336 units in each store so, we forecast that with this sale we will
sell 280 units total.
● For cardigans it would be $95.00, $60.00, $80.00 x 40% off. So they come to after
the discount $57.00, $36.00, and $48.00. The markdown dollars comes to 38, 24,
and 32 which equals $94. 280 units x $94 = 26,320 MD$ x 25 stores = $658,000
● For Jackets it would be $130.00, $115.00 x 40% off. So after the discount they come
to $78.00 and $69.00. The markdown dollars come to 52 and 46 which equals
$98.00. 280 units x $98.00 = 27,440 MD$ x 25 stores = $686,000.
Advertisement #2