UNRESTRICTEDSHIP REPORT(WEEK

1)
SYNUP
INDUSTRY PROFILE
 INTRODUCTION

• THE GLOBAL CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE IS EXPECTED TO REACH USD
32.49 BILLION BY 2025, ACCORDING TO A NEW REPORT BY GRAND VIEW RESEARCH, INC.,
PROGRESSING AT A CAGR OF 22.9% DURING THE FORECAST PERIOD. GROWING FOCUS OF
BUSINESS ORGANIZATIONS ON RETAINING THEIR CUSTOMERS BY PROVIDING CONSISTENT AND
ENHANCED CUSTOMER EXPERIENCE ACROSS MULTIPLE CHANNELS IS ONE OF THE KEY TRENDS
STIMULATING MARKET GROWTH.
• CLOUD-BASED IMPLEMENTATION OF CUSTOMER EXPERIENCE MANAGEMENT IS EXPECTED TO GAIN
TRACTION OVER THE FORECAST PERIOD. THIS GROWTH CAN BE ATTRIBUTED TO RISING NUMBER OF
ORGANIZATIONS USING CLOUD DEPLOYMENT MODELS AT THEIR CONTACT CENTER TO EFFECTIVELY
ENGAGE CUSTOMERS ACROSS DIFFERENT CHANNELS SUCH AS MOBILE, EMAIL, CALL CENTER,
SOCIAL MEDIA, AND CHAT.
 GROWTH

• BY THE END OF 2018, THE COMPANY HAS

GROWN BY 300% AND CONTINUES TO
GROW RAPIDLY.
COMPANY PROFILE
 WHAT WE DO ?

 SYNUP HELPS BUSINESSES UNLOCK THE POWER OF LOCAL

MARKETING BY IMPROVING BRAND AWARENESS, CUSTOMER
ACQUISITION, AND SALES RESULTS. BRANDS CAN ENHANCE,
DISTRIBUTE, ANALYZE, AND OPTIMIZE THEIR LOCAL CONTENT
ACROSS ALL DIGITAL CHANNELS FROM A SINGLE PLACE TO BE
FOUND AND CHOSEN BY CUSTOMERS.
 HISTORY

• SYNUP WAS LAUNCHED ON 21 MAY 2014 WITH THE PURPOSE OF HELPING INDIAN BRANDS
OVERCOME CHALLENGES THEY FACED WITH RESPECT TO
CUSTOMER EXPERIENCE MANAGEMENT.
• SYNUP HAS EVOLVED AS A PIONEER IN THE CEM SPACE WITH A SUITE OF WORLD-CLASS
PRODUCTS THAT HAVE BEEN
IMPLEMENTED BY REVERED MARKET LEADERS.
 QUCIK REVIEW

• WHO STARTED IT?

• CO-FOUNDER & CEO
• ASHWIN RAMESH, NILADRI SARKAR
• IN BANGALORE
 BRANCHES

• BANGALORE
• NEW YORK, NY
 CERTIFICATION & FUNDING

• ISO 27001 CERTIFICATION

• SEP 24, 2017 - SERIES A – SYNUP
• NO. OF INVESTORS – 3 , MONEY RAISED : $6M
• VERTEX VENTURES
• VERTEX VENTURES SOUTHEAST ASIA AND INDIA
• PRIME VENTURE PARTNERS
 TYPES OF PRODUCTS

• COMPREHENSIVE LOCAL MARKETING TOOLS

• SYNUP OFFERS THE MOST COMPLETE LOCAL MARKETING TOOLSET. OUR SOFTWARE MAKES IT EASY FOR
YOU TO MANAGE YOUR LOCATION DATA, PRESENCE, REPUTATION AND ANALYTICS.
• LOCATION MANAGEMENT
• IMPROVE STAR RATINGS
• INSTANT SYNC
• NICHE SPECIFIC
• MONITOR INTERACTIONS
• RESPOND BACK
• ANALYTICS
• WIDGETS
 SWOT

• STRENGTH- TIMELY DELIVERIES, LOW PRICE

• WEAKNESS- WORKSTYLE IS A LITTLE MONOTONOUS, BUT IT'S IMPROVING
CAREER GOALS ARE NOT DEFINED

• OPPORTUNITIES- GLOBAL MARKET

• THREAT- SUSTAINING MAN POWER
 STRUCTURE

• CO-FOUNDERS
• CEO
• CTO
• COO
• CFO
• MANAGERS OF FINANCE, MARKETING, HR
• EMPLOYEES
 FORM

• LINE AND STAFF ORGANISATION WITH AN INFORMAL APPROACH.

 CREDITS

• DHANUSH ACHWANI
• PES1201700825
• DEPARTMENT OF BBA
• PES UNIVERSITY