GLOBAL MEDIA CULTURE

GUIDE QUESTION?

How does globalisasyon affects global

media culture ?
Whats the use of media in the global
culture ?
What do you mean when we say media
culture?
 GLOBAL MEDIA CULTURES

•Explores the relationships between

the media cultures and
globalisasyon.
 GLOBAL MEDIA
• The mass communication on a global level
allowing people across the world to share and
access the same information.
• The global reach of media allows it to be
relevent in many different countries.
• Technology allows for quick communication
fast and coordinated transport,and efficient
mass marketing.
•News paper, radio broadcast,
and television
•Political, cultural,
econmic,religious
•Processes that have been taking
place since man began to live in
social formation.
 3 MAJOR ANALYTICAL PERSPECTIVE
OF MEDIA GLOBALISASYON
• Communication and development
• Cultural imprerialism
• Cultural plurarism
 GLOBALIZATION CULTURE

•Human groups have been involved with other

human groups in all aspects of exsistent –be it
economic, social, religious,political and so on.
 GLOBALIZATION OF CULTURE
THROUGH THE MEDIA
• Globalizaton of cultures is often chiefly
imputed to international mass media
• Contemporary media technologies sucj as
satellite, television and the internet have
created a steady flow of transitional images
that connect audiences worldwide.
 ROLE OF MASS MEDIA IN THE
GLOBALIZATION OF CULTURE

•Believe that the mass media had

powerful effects over audience
 A FIGHT AGAINST CULTURAL
IMPRERIALISM
• The cultural imperialism paradigm grew in
influence frim the 1960’s to the 1980’s in the
context of the cold war and the peeiod of
decolonization and post colonialism.
•Heavily affected by media messages
emanating from the western industrialized
countries.
 GLOBALIZED CULTURE, GLOBALIZED
MARKET

• West (United state)

• Globalization of media could not only provide
content to a foreign country but may also
create demand for US product.
• Cultural diffrence ,Globalization of media
follows a model unlike that of the Globalization
of other product.
 REFERENCES

• https://www.encyclopedia.com/media/encyclope
dias-almanacs-transcripts-and-maps/globalization-
culture-through-media
• https://saylordotorg.github.io/text_understanding-
media-and-culture-an-introduction-to-mass-
communication/s16-05-globalization-of-media.html
• https://www.jstor.org/stable/4409414?seq=1#page_s
can_tab_contents
•