challenges as the information age. An as all-encompassing element in social relations politics economy, and education, media and information present opportunities and challenges in all section of society. Its power however, lies not in the impossible eradication of the negative aspects but the balance that can be found in what good and had. THE AGENDA 1.REALIZE OPPORTUNITIES AND CHALLENGES IN MEDIA AND INFORMATION. 2.RESEARCH AND CITE RECIENT EXAMPLES OF THE POWER OF MEDIA AND INFORMATION TO AFFECT CHANGE. THE EXPLORATION THE ECONOMICS OF MEDIA CAN BE EXPLAINED IN THE EQUATION RATING=REVENEUS. AS A COMMERCIAL INDUSTRY, THE MEDIA EARNS PROFIT THROUGH ADVERTISEMENTS. ADVERTISEMENT PAY FOR AIR-TIME OR AD- SPACE IN MEDIA PLATFORMS TO REACH OR TO PROMOTE THEIR GOODS OR MEDIA’S AUDIENCE. ADVERTISERS ARE MORE LIKELY TO INVEST IF THERE IS A HIGH VOLUME OF THE COSTUMERS PATRONIZING THE MEDIA PROGRAMS OR CONTENT OR IF THEIR TARGET MARKET IS AMONG THOSE CONSUMERS.