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Training Module For Market Development Specialist Sept. 2014
Training Module For Market Development Specialist Sept. 2014
Development Specialist
Sept. 2014
Shower Enclosures : The Concept
Shower Enclosure : The Concept
• Utility ?
– Wet and Dry Area
– Compact – saves space
– Enhances the internal décor of the Bathroom
• Need
– Every body needs a Shower Enclosure
– Utility Product and not a life style concept
Shower Enclosure as Customer Need :
• Complete Product
– Comes as a complete Product with Glass and Hardware
• Quality
– Hardware
– Glass
• Customer Service
Competition :
Jaquar Local
Complete Product Knock Down Unit
Quality Control over components No Control
• 2 Main Components :
– Glass
– Hardware
Tempered Glass or Toughened Glass
Tempering / Toughening :
• Tempering / Toughening
– Tempering / Toughening – Both are same ,
Both the terms are used in India
– Fully and properly tempered glass is also called
Safety Glass in Local Glass Market
UnderstandingTempering :
• Tempered Glass
– Glass subjected to Controlled Heating and
Cooling Process in order to significantly increase
its resistance to Mechanical and Thermal stress
– Mechanical Stress - Wind Load , Impact etc.
– Thermal stress – Temperature Variation in Glass Pane
Tempering Process :
+++++++++++++++++++
+++++++++++++++++++
Thermally Tempered Glass
Normal Glass vs Tempered glass :
Advantages of Tempered Glass :
at
Chowpanki
Jaquar Glass Toughening Unit :
Jaquar Glass Toughening Unit :
Toughening Unit : Features
Machinery Features
Tempering Furnace Fully Automatic Jet Convection Plant with size
of 8 ft x 12 ft
Glass Cutting Line CNC Cutting Line fully automatic Imported
from Italy
Holes & Cutouts Fully Automatic CNC water jet
Grinding Polishing Imported Straight Line Edge Polish Machine
Washing Line Semi automatic Imported Washing Line
Thickness 4 mm to 19 mm
Size Min. 1 x 1.5 Max. 8 x 12
Reference : Europe
o Adheres to European toughening norms
Fragmentation Test :
– Most important parameter for Quality of tempered glass
– At Jaquar , samples are regularly tested for Particle count
– A sample Test Report is :
Visual Defects :
• Done as per IS 2553 : 1990 ( Part 1 )
S.
No Defect Main Rem
. Type Area Edge Area arks
Not
Spots / Pinhole > 3 Allowed
Not Allowed /Allowed if not
1 mm /> 2 mm & < /Allowed if
more than 1/m2
3mm not more
than 1/m2
Allowed if not visible from 1000
(Max. 2
2 Light / Hair Scratches Not mm from light source as long as
nos.)
> 25 mm Allowed they are separated by 60 cm
Medium Scratches > Not
3
25 mm Allowed Not Allowed
Not
4
Hard Scratches Allowed Not Allowed
Not
5
Glass Bubbles Allowed Not Allowed
Not
6
Knot Allowed Not Allowed
Not
7
Bow / Warp Allowed Not Allowed
Chip & Corner Not
8
Breakage Allowed Not Allowed
Ensuring quality :
Warpage Measurement :
• Apparatus used is TAPER GAUGE
• Done as per BIS 2553 : 1990 ( Part 1 )
Thickness Test :
• Apparatus used is Vernier Calliper
• Done as per BIS 2553 : 1990 ( Part 1 )
Ensuring Quality :
Glass toughened as per the best of ISI and EN standards makes it more
safe
Latest and state of the art Plant with Best Machinery
Quality Checks / Tests to ensure that Tempered Glass passes stringent
quality parameters
Test Certificate on Demand
Hardware
for
Jaquar Shower Enclosures
Hardware :
Hinges
Plastic Parts
Stabilizer Parts
Handles
Hardware : Hinges
Hinges
Minimalist and sleek design to make entire enclosure
look aesthetically appealing
Entire Hardware made of Brass with Nickel and Chrome
Plating
Ni 10 ůM , Chrome : 0.5 ůM
Automatic closing upto 30
Rust Proof Screws
Screw Caps
Protective film on the Hardware to prevent scratches etc
Designed to carry load upto 25 Kg ( one Hinge )
Hardware : Hinges
Connectors :
Minimalist and sleek design to match with the
Hinges
Entire Hardware made of Brass with Nickel and
Chrome Plating
Ni 10 ůM , Chrome : 0.5 ůM
Rust Proof Screws
Screw Caps
Protective film on the Hardware to prevent
scratches etc
Hardware : Hinges
Plastic Parts :
Made of Food Grade Plastic
Transparent look to gel with glass transparency
5 Yr Warranty
Replacement even if it turns yellowish
Hardware : Stabilizer Parts
Stabilizer Rod :
SS 304 Grade
Mirror finish to match with Chrome finish of the
Hinges and connectors
Hardware
Jaquar Glass Enclosures - Jaquar Glass Enclosures - Jaquar Glass Jaquar Glass Jaquar Glass Enclosures -
Hinges Glass Connectors Enclosures - Stabilizers Enclosures - Handles Door Seals
Wall to Glass Connector 900 Towel Rod cum Magnetic Door Seal for 8
Wall to Glass 900 Hinge ( Large ) Wall to Bar Holder Handle 19 mm Dia mm Glass 900
Angular Wall
Glass to Glass 1800 Hinge Corner Fixing Bracket Connector Door Seal for 8 mm Glass
Wall to Glass Hinge 900 with Glass to Glass Straight L Shape Fixed Panel Door Wiper Gasket for 8
one side Flap Connector Holder mm Glass
Product Classification :
Semi Frame
Framed
Sliding
Frameless Range : IRA
IRA – Frameless Range ( 8 mm ) :
1810 P 1840 L
1810 D 1840 U
1810 U
1840 P
IRA – Frameless Range ( 10 mm ) :
1110 P 1140 L
1110 D 1140 U
1110 U
1140 P
1810 F : 1 Part Free Walk In Enclosure
( No Stabilizer )
1810 T : Free walk in Glass
Enclosure mounted on Tub
1810 D : 1 Part Door
1820 W : 2 Part , 1 Fixed and 1 Door
with Wall to Glass Hinges
1820 G : 2 Part , one Fixed and 1
Door with Glass to Glass Hinges
1830 G : 3 Part , 2 Fixed and Door at
the Centre
1840 G : 3 Part Corner Enclosure
1840 W : 3 Part Corner Enclosure
with Wall to Glass Hinges
1840 L : 3 Part Corner Enclosure
1840 P : 3 Part corner Enclosure
with 135 Hinges
1850 C : 5 Part Enclosure with Door
at the Centre
1810 U : Rest Room Partition
Sliding Range :
• One Model
– 2 Part – 1 Fixed and 1 Sliding
Sliding Range : Features
Semiframed Range :
Profiles instead of Wall connectors
• Aluminium profiles with powder coating
• Aluminium is first cut to size , then chemically treated and then
powder coated so that there is no chance of rusting
• Adjustment of 15 mm so as to cover undulations in the wall
Hinges
• Rise and Fall Mechanism : door rises 6 – 8 mm above the floor
while opening thus preventing any chance of breakage
Glass
• 6 mm Glass
886 – Free Walk In Enclosure
886 Tub Mounted : Free Walk In
Enclosure mounted on Tub
860 / 861 : 2 Part enclosure
888 / 889 : 3 Part , 2 Fixed and Door
at the Centre
862 / 863 + 864 : 3 Part Corner
Enclosure
867 : 4 Part Round Corner Enclosure
868 : 4 Part Pentagon Shower
Enclosure
Framed Range :
5 Models
Corner Sliding
• ENNA
• KRETANA
• KRISTALL TREND
Chrome Finish
6 mm Tempered Glass
Rollers for Smooth and Silent Operation
Plastic Bottom Guide
Stainless Steel Handle
Concealed Screws and Fixtures
Magnetic Door Closing and Water Tight
Solution
Sizes 90 x 90 , 100 x 100, 120 x 100 ,
120 x 120
Fusion :
Chrome Finish
6 mm Tempered Glass
Rollers for Smooth and Silent Operation
Plastic Bottom Guide
Stainless Steel Handle
Concealed Screws and Fixtures
Magnetic Door Closing and Water Tight
Solution
Sizes 120 x 80 , 120 x 90 , 120 x 100
Delta :
Chrome Finish
6 mm Tempered Glass
Rollers for Smooth and Silent Operation
Plastic Bottom Guide
Stainless Steel Handle
Concealed Screws and Fixtures
Magnetic Door Closing and Water Tight
Solution
Sizes 90 x 90 , 100 x 100 , 120 x 120
Kretana : 4 Part Corner Entry
Enclosure
Kristall Trend : 4 Part Corner Entry Enclosure
Chrome Finish
6 mm Tempered Glass
Aesthetically appealing frame
Sizes 100 x 100 , 100 x 120 , 120 x 120
Jaquar Shower Enclosures : Over the Years
The Journey :
2006 :
Tie up with Breuer , Birth of Shower Enclosures Division
2006 - 2008
Complete Enclosures Imported from Breuer
2008 - 2009
Assembly in Unit II , Kits from Breuer and Glass outsourced
2009 :
Customisation of Breuer Range ( 6 mm Glass )
2010 :
Customisation with 8 mm Glass , Rapid inroads in Projects
2011 – 12
Jaquar Shower Enclosures arrived ….Division at respectable Level
2013 – 14
2 Pronge Strategy …Customisation to continue but standardisation to be
promoted
Managing Competition :
1. Competition
2. Glass Thickness
3. Price
Managing Competition :
Ceramic Trade
• Cera
• Johnson
• Hindware
• Parryware
• Kohler
Unorganised Competition
• Glass Retailers
• Small time contractors
• Tempering Units
Managing Competition :
What
o Products offered by them
• Hardware
• Glass
• Tempering Unit Details
How
o Reasons for Low Price
Differentiation
Competition :
Differentiation
Bench Marking
o Product Specific Differentiation
o General Differentiation
• Overall Business Model
• As an Organised Player
Competition :
Product Specific Bench Marking
Lets take Example of 1820 W Model : fastest moving product in
Projects
S. No. Hardware Pcs in one Encl.
3 Floor Bracket 2
5 Round Beeding 3
10 Towel Rod 1
Bench Marking :
1 Magnetic Beading Food Grade Plastic Material 800 Cheap Plastic 250 550
5 Yr Warranty
Replacement even if turns yellowish
2 Round Beading Food Grade Plastic Material 450 Silicone 150 300
5 Yr Warranty
Replacement even if turns yellowish
3 Stabilizer Bar SS 304 with Mirror Finish 700 Curtain Rod 150 550
4 Towel Rod Brass with Chrome Finish 1150 Mostly SS 304 900 250
5 Wall to Glass Connectors Brass with Chrome Finish 600 No clear Specifications 300 300
Glass
Own Tempering Unit
Control over Raw material
Quality Control
Bench Marking ( General ) :
Shower Enclosures : Bench Marking
2. Focused Approach
Standard Sizes : way forward
2. Aesthetics
A corner Enclosure looks more elegant than a wall to wall enclosure
Shower Enclosure : concept itself means a Corner Enclosure
Standard Sizes : way forward
3. More Options
Corner : 15 Models
Wall to Wall : 3 Models
o 2 Part / 3 Part / Sliding
4 MM 6 MM 8 MM 10 MM
1840 P 1140 P
Total 15
Standard Sizes : way forward
4. Global Trend
90 % Corner
5. Indian Trend
Bathing with Shower : IN , Bucket : OUT
6. Efficiency
Production
Inventory
Delivery
Execution
7. Adjustment
Easy to manage variations in the wall
Standard Sizes : way forward
8. Replacement
Ease in giving replacement as parts are standardised
9. Installation
Easier Installation
Cost saving in Installation being a standard product
Thank You