TIGER WOODS

ISSUES
&
HIS CONTRACT
ENDING
INTRODUCTION

Tiger woods (born December 30, 1975) is

an American professional golfer whose
achievements to date rank him among the
most successful golfers of all time.
Currently the world no. one
He was the highest paid professional
athlete in 2008, having earned an
estimated $ 110 Million from winnings
and Endorsements.
ACHIEVEMENTS
• 71 PGA tour wins (third of all time).
• 38 European tour wins
• 2 Japan golf tour wins
• 1 Asian tour win.
• 15 other professional wins
• 21 Amateur wins
• 14 wins in professional major golf
championship(the second highest of any
male player.
CONTD……..
Woods has held the no. 1 position in
world ranking for the most consecutive
weeks and for the greatest total no. of
weeks
He has been awarded PGA player of the
year record 10 times
He has the record of leading the money
list in 9 different seasons
ENDORSEMENT
Wood has been the words most
marketable athlete.
Tiger Woods began Signing endorsement
deals with numerous companies from the
years 1996
SOME OF THE MAJOR COMPANIES
ARE:-
General motors
Titleist
Generalmills
American Express
Accenture
Nike
AT & T
CONTD…..
 1999:-Woods endorses the tiger wood PGA tour series
of video games
 2000:- Signed 5 years deal of $105 million deal with
nike. It was the largest deal ever signed by an athlete at
that time.
 2002:- signed a deal with General motors and was
involved in every aspects of launch of its Buick’s
Rendezous SUV
 2004:- The deal was renewed by Buick for 5 years. The
deal was estimated to be worth of $40 million.
 2005:- April 2005 Woods Collaborated closely with
TAG Heuer to develop the world first professional golf
watch
 2006:- ;He signed a 6 year contract with electronic arts
CONTD………
2007:- In feb. 2007 along with Roger Federer and
Thierry Henry Woods became an ambassador for
the Gillette Champions. The deal was estimated to
be between $10 million and $20 million.
2007:- In oct. 2007 Gatorade announced that
Woods would have his own brand of sports drink
starting in march 2008. ‘Gatorade Tiger’ was the
first US deal with beverage Company and his first
licensing agreement.It was disclosed that it was 5
year agreeement and could pay him as much as
$100 Million.
ESTIMATION ABOUT WOODS
FINANCIAL STATUS
According to golf digest , Woods made $
769,440,709 from 1996 to 2007 and the magazine
predicted that by 2010 Woods would pass one
billion dollars in earnings
In 2009 forbes confirmed that wood was indeed
the words first athlete to earn over a billion $
before tax, after accounting for the $10 million
bonus Woods received for the Fed Ex Cup title
In the same year Forbes estimated his net worth to
be $600 million making him the second richest
african american behind only Oprah Winfrey
Married life
In november 2003 woods got engaged to
elin nordegren having two children from
her name sam,charlie
ISSUES

On 25 november 2009 super market

tabloid the national inquirer publishing a
story claiming that woods had an
extramarital affair with night club
manager rachel uschitel since then various
news about the extra maritial affair of
woods have come out. On april 29 2010 it
was reported that wood had confest that
he has had 120 affair
Contract ending
On dec. 11 gillette suspended advertising featuring woods and said they
would not be hiring him for any public appearance for the company.
On dec 13 management consultancy firm accenture completely cut its
sponsorship of woods
On dec 8 2009 nielson indicated that advertisers had suspended t.v adds
featuring woods after the news of extra marital affairs emerged
On dec. 18 TAG Heuer dropped woods for the foreseeable future from
its advertising campaigns.
On Jan 1 2010 AT&T announced the end of its sponsorship of woods
 Jan 13 general motors ended a free car loans deal that had been due to
end on dec 31st 2010

On 27th feb. 2010 energy drinks gatorad ended its sponsorship with
woods
Study done by economist
On dec. 2009 study by christopher R
Knittle and victor stango economics prof.
at university of california at
DAVIS,estimated that the shareholders
loss called by wood extra maritial affair to
be between $5 billion and $12 billion