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    This document discusses starting a fabric bag business in Pakistan. It notes that fabric is widely available and cheap in Pakistan, and that the country already exports bags but mostly for international brands. It outlines the resources needed like premises, fabric, sewing machines, and skilled labor. It provides estimates for the cost and revenue models, noting bags could sell locally for 300-500 PKR but internationally for $5-20. Challenges include a lack of skilled labor, and the marketing mix targets women aged 20-30 and 30-50 from lower and middle income classes through online and international sales channels. The business would provide cheap, handmade bags while creating jobs and foreign exchange for Pakistan.

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    This document discusses starting a fabric bag business in Pakistan. It notes that fabric is widely available and cheap in Pakistan, and that the country already exports bags but mostly for international brands. It outlines the resources needed like premises, fabric, sewing machines, and skilled labor. It provides estimates for the cost and revenue models, noting bags could sell locally for 300-500 PKR but internationally for $5-20. Challenges include a lack of skilled labor, and the marketing mix targets women aged 20-30 and 30-50 from lower and middle income classes through online and international sales channels. The business would provide cheap, handmade bags while creating jobs and foreign exchange for Pakistan.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    5 views8 pages

    Iess

    Uploaded by

    UnCrAckyCodes
    This document discusses starting a fabric bag business in Pakistan. It notes that fabric is widely available and cheap in Pakistan, and that the country already exports bags but mostly for international brands. It outlines the resources needed like premises, fabric, sewing machines, and skilled labor. It provides estimates for the cost and revenue models, noting bags could sell locally for 300-500 PKR but internationally for $5-20. Challenges include a lack of skilled labor, and the marketing mix targets women aged 20-30 and 30-50 from lower and middle income classes through online and international sales channels. The business would provide cheap, handmade bags while creating jobs and foreign exchange for Pakistan.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    FABRIC BAGS

    Reason for choosing bags?


    • Went for Wood Crafts initially
    • Environment Factor
    • Wood getting expensive day by day.
    • Fabric is Core Competence of Pakistan.
    • Fabric is available wide spread and cheap in Pakistan.
    • Currently Pakistan does exports bags, but 90% of it accounts for
    international brands.
    Resources needed.
    • Premises
    • Fabric
    • Thread
    • Sewing machine
    • Human skills
    • Cutting Skills
    • Sewing skills
    • Cost Model:
    • Bags sell for pkr 300- 500 in local market.
    • The cost is around 100 – 150.
    • Costs include labour cost, cost fabric, electricity etc.
    • Other expenses includes marketing and transportation
    • Revenue Model:
    • Bags can sell for 5 – 20$.
    Problems
    • Lack of skilled labour, as most of skilled labour is already employed.
    Marketing Mix
    • Target market.
    • Females aged 20 -30.
    • Females aged 30-50.
    • Lower and middle income class.
    • Distribution channel.
    • Export via sea.
    • Then reach destination by road.
    • Marketing and promotions
    • Online marketing via facebook.
    • Sell via online websites like Alibaba.com.
    Value preposition for customers and society
    • Cheap but good quality bags.
    • Hand made bags.
    • Made using environmental friendly process.
    • Jobs creation in Pakistan as its labour intensive.
    • Foreign exchange for economy

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