ROBETMI JUMPAKITA PINEM

Meeting 9
 Kontrak Kuliah
1. Waktu terlambat 0 menit.
2. Duduk berkelompok setiap minggunya.
3. Tugas wajib ontime atau pengurangan point.
4. Aktif dalam diskusi/ menyampaikan pendapat.
5. Jangan ngobrol diluar diskusi yang sedang
berlangsung.
6. WAJIB AKTIF MENGERJAKAN
ENTREPRENEUR PROJECT.
7. JANGAN PERNAH TITIP ABSEN.
E-Commerce
- Internet user in Indonesia.

- Online Shop

- Social network.

- Consumer behavior.

- Logistic in Indonesia
Rank internet user 2013-2018 (millions)

Sourse:http://tekno.kompas.com/read/2014/11/24/07430087/pengguna.internet.ind
onesia.nomor.enam.dunia.2014
SUMATERA KALIMANTAN SULAWESI
18.9 M 4.2 M 7.3 M
PAPUA, NT &
MALUKU 5.9 M

JAWA
http://www.cnnindonesia.com/teknologi/20150327134253-188-
52.0 M 42341/demografi-pengguna-internet-indonesia/2015
Number And Internet User Penetration in
Indonesia Year 2005 - 2014
Source:http://www.apjii.or.id/v2/upload/statistik/
Survey%20APJII%202014%20v3.pdf
College student

Working/ entrepreneur
Mother household

Unemployment

Student(ES,JHS,SHS)

Source:http://www.apjii.or.id/v2/upload/statistik/
Survey%20APJII%202014%20v3.pdf
Time Spent With Media

http://wearesocial.net/blog/2015/01/digital-social-
mobile-worldwide-2015/
E-Commerce by Device

http://wearesocial.net/blog/2015/01/digital-social-
mobile-worldwide-2015/
 Products Purchased From Online Shopping
Clothing
Cosmetic
Gadget
Travel service trip
Book
Sport equipment
Entertainment products
Baby & children equipment
Vehicle
Food and drink
Entertainment services
Exercise device
Others services
Travel services accomod.
Property
http://www.apjii.or.id/v2/upload/statistik/Survey
%20APJII%202014%20v3.pdf
The amount of the purchase transaction online

http://www.apjii.or.id/v2/upload/statistik/Survey%20A
PJII%202014%20v3.pdf
 Electronic transaction tools used
Internet users
SMS Banking

Internet Banking

Credit card

ATM
PayPal

Rekber

T-Cash

XL Wallet

http://www.apjii.or.id/v2/upload/statistik/Survey%
20APJII%202014%20v3.pdf
 Popular online shopping sites
in Indonesia
Online forums and classifieds
- Kaskus is the largest virtual community forum
site and its number 1 Indonesian and called
Kaskuser.
- Kaskus has more than 6 million registered users.
- Kaskus users generally come from teenagers to
adults who are domiciled in Indonesia or outside
Indonesia.

-OLX Indonesia (formerly tokobagus.com ) is a

classified ads website in Indonesia, which is focused
on buying and selling products and services online.
- OLX Indonesia is a place to look for new or quality
second goods such as electronic products,
automotive , home, warehouses, miscellaneous
services and also job.
-On November 14, 2014, OLX Indonesia announced
that it will merge with OLX berniaga.com Indonesia in
2015 . https://www.techinasia.com/popular-
online-shopping-platforms-in-indonesia/
B2C sites -Lazada has risen to be one of the
biggest B2C ecommerce players in
the country.
-Lazada Indonesia reported that
they recorded thousands of orders
per hour.
-It is now operating with 300
employees in Indonesia

-The two-year-old fashion

ecommerce site Zalora Indonesia is
similar to Lazada Indonesia.
-Zalora Indonesia, Indonesian
branch has become the biggest
group out of Zalora’s ten branches
in Asia in terms of revenue. https://www.techinasia.com/popular-
online-shopping-platforms-in-indonesia/
Social network

http://wearesocial.net/blog/2015/01/digital-social-
mobile-worldwide-2015/
Social media
 Felix Success Story
 Social media (BBM, Instagram).

 Niche market (automotive).

 Community.

 Special event.

 Special price.
Consumer Behavior
The Wall Street Journal:
Indonesian Consumers Still Among the World’s
Most Confident
- Consumer confidence and spending intentions
ranks consumers in Indonesia among the most
optimistic globally.

- Indonesian consumers held the strongest

outlook on jobs, with 74% of those surveyed
saying they view prospects over the next year
positively.

- Indonesian consumers (84%) felt even more

confident that their personal finances were in
good standing.

http://blogs.wsj.com/indonesiarealtime/2015/05/20/indonesian-consumers-
still-among-the-worlds-most-confident/
Logistic in Indonesia
Logistic Companies Rank in Indonesia

http://www.aricomm.web.id/2015/03/12-jasa-
pengiriman-terbaik-dalam-negeri.html
 E-Commerce in Indonesia
Opportunities Barriers
 Big market/ Internet  Internet access.
user.

 Infrastructure.
 High social media user.

 Confidence consumers.  Fraud.

 Government help  Diversity.

accelerate internet
facilities.

https://www.youtube.com/watch?v=HwS5
3KtXmIA