BUSINESS PLAN

AARUSH SHARMA
BHUMIKA RAINA
NIHARIKA GUPTA
PALAK KUDYAR
 About our business
 Business: laundry
 Industry: cleaning services
 PICK MY LAUNDARY

 Modern laundry company with experienced staff and excellent

service delivery.
 organized laundry business instead of the dhobi vallas .
 All kinds of garments , apparels, clothes with modern
techniques and customer oriented service.
 We do through washing , crisp starching, clean drying, ironing,
garment packaging and prompt delivery service.
 No usage of chemicals in dry cleaning as used by normal
laundry shops.
Features
Logo
• Informative logo
• The name “PICK MY LAUNDRY ” itself depicts –
 we are advanced as we are providing them with the pick n
drop facility
• laundry services and dry cleaning.
• 24 /7 service.
• pick n drop service.
• all types of machines like dry cleaning, washing, spot
removal, ironing, packaging etc.
• The “green” color of the logo tells us that it is an eco friendly
venture like washing in cold water , reducing and re-using
packing, avoid chlorine bleach, whiten with lemon juice etc.
 Tagline
“In a mess? No need to stress. We will clean
that dirty dress.”

 The tagline is trying to target the people who do not have time to
sought all the mess around and the laundry could help them with it.
 It positions in the minds of the customers that this could be a
solution to all there problems.
 SEGMENTATION

Geographic Jammu region ( near universities

,colleges , offices etc)

Psychographic  Life styles

Demographic
for both male and female
(students , individuals, families)

usage rate
Behavioral
 TARGETING
Target market – Jammu region
Time and space shortage people
Young professionals
Students of colleges and universities –hostlers
 Positioning
 Eco-friendly
 Faster from our competitors
 Convienence
 Systematic way
 All in one services
Marketing strategy

• Uniqueness in service delivery

• 24 /7 service
• service and customer relationship
• Special periodic promos
• Prompt service
• Eco-friendly laundry
• Personalized service
Competitive advantage

• Aggressive and effective online and offline marketing strategy

• Excellent service with very fair prices

THANK YOU