MARKETING RESEARCH ON

INTRODUCING NEW LAYS CHIPS

Group Members:
Omar Ahmed (08-0235)
Haroon Ashraf (08-0108)
Nabeel Atiq (08-0141)
Hafiz M.Usman (08-0442)
Usman Ashraf (08-0
 PROBLEM STATEMENT

Decision to be made:
 Will a change in the Lays packaging and introduction of
new flavours be welcomed by the consumers?

Information assisting Decision Making:

Information gathered through surveys and
interviews
 RESEARCH APPROACH

Data gathering Technique:

 Primary Data
Will play a major role

 Secondary Data
May act as a help to our research
 QUESTIONNAIRE DESIGN

Information to be collected in Interviews:

 Consumer preferences
Adoptability to change and innovation

Questions providing Information:

 Do you consider Lays the leading brand of chips in Pakistan ?

 What is your current favourite flavour ?

 QUESTIONNAIRE DESIGN

Questions providing Information:

 Would you appreciate any new flavour ?
 Is the design on the packaging appealing or would
you like to see any change in it ?
 Are you satisfied with the quantity of chips
available in a packet ?
 QUESTIONNAIRE DESIGN

How will the respondents be contacted ?

 Face interviews (Brand Loyal Consumers)
• Can provide us with more insights regarding brand development

 Mall Intercept

 Questionnaires
• Mailed and on spot filling
 SAMPLE SIZE AND METHODS
 50 samples ( University students, Mall Intercept)

 Data Analysis: SPSS software

THANK YOU !!!