Design Purpose

“Pawon Jowo”
Madang Mul.....

Rizka Anindita N (16311032)

Depta Berliantarest H (16311054)
Dody Permadi (16311153)
 Background
• In this project we will establish a restaurant by
mixing outdoor concepts and traditional Javanese
house concepts.

• We provide traditional Javanese foods, drinks, and

snacks.
• We also provide traditional mini games such as
chess, dakon, and remi to be played by the customer
while waiting the foods.
 VISION
To serve authentic traditional
Javanese food with natural
Javanese atmosphere.
 MISSION
1. Preserving Javanese culture by providing
Javanese restaurant concepts and providing Javanese
menus
2. Creating customer satisfaction by providing the
best service and providing facilities according to
standards
3. Creating worker satisfaction by implementing
work-life balance
 VALUES
Harmonizing Javanese
Values with Natural
Environment
 SALES
Raw materials of main dishes &
supplies of traditional snacks are
purchased from traditional market,
so we can directly serve them on
the buffet table.
 MARKETING
❄ SEGMENTATION
Geographic: Local tourists and citizens of Yogyakarta.
Demographic: young age to middle age, middle to high
income or occupation, from any genders, educational
backgrounds, ethnicities, and any marital status.
Behavior: likes to hangout with their peers and are
looking for nature concept to relax.
MARKETING (cont)
❄ TARGETING
Customers who are teenagers, young adults, and
families, who expect to relax and gather in a large
space.
❄ POSITIONING

Expected positioning of our business in the mind of

customers is a Javanese restaurant that serves
authentic traditional food and beverages.
Product
Our food and baverage
menus
are made by order.
Lele Mangut, Sayur Lodeh, Sayur Asem,
Sayur Pare, Gorengan, Sate Ati, Sate Usus,
and many other.

Foods
Traditional Snacks
Onde-onde, Klepon,
Lemper, Wajik,
Pukis, and many other.
 Baverages
Ginastel Tea, Wedang Jahe, Wedang Uwuh,
Wedang Jeruk, Es Beras Kencur, Es Beras
Kencur, Es Kunir Asem
Layout
We use outdoor and Javanese traditional house
concept.
• Location : Jl. Damai

Not too far from the city, not too noisy because
of the bustle of the city.

We will provide big sign for people to make it

easier the location of the restaurant.
Colaboration with
“Langit Senja”
Organizational Structure
 CONCLUSION
❄ Our business mainly serves authentic traditional Javanese
food and beverage and providing customers with natural
surroundings
❄ Two aspects that are modified in our restaurant from
Kampung Jawa: ordering procedure and organizational
structure.
❄ The ordering procedure is made-by-order system for main
dishes and buffet for traditional snacks
❄ Dividing organizational structure into more of functional
divisions such as HR, Operations and Marketing, and
Finance & General Affairs
Thankyou
Any Question ?
Q&A
Farhan (294) – What type of building will be
implemented? (traditional or modern)
Chelsy (125) – What is the difference between your
business and kampung jawa? (same location and
collaboration)
Robih (233) – Why you choose langit senja to
collaborate?