India’s First Augmented Reality Online Fashion Store

www.sajaawatlifestyle.com

Founder, Akash Maheshwari

Mob No: 7666334648
Email ID: er.akashm@gmail.com
Company Introduction:

• Sajaawat Lifestyle-An Online Fashion Store was founded on 21ST August 2018.
• It is registered as Sole Proprietorship GSTIN: 08ADWPY7912J1ZH

Company Product:

• We are in the of Traditional & Western Lifestyle, Handicrafts, Home Decor such
as :

1. InstaTrend: All latest fashion Updates and Items are Shown here.
2. Men: Formals & Casual Wear, Accessories, Travelling, Laptop Bags
3. Women: Traditional & Western Wear, Accessories, Imitations Jewellery.
4. Festive Season: All Festive Season Gift Items.
5. Home Living & Décor: Bed sheets, Curtains, Cushion, Carpet.
6. Handicraft : Wooden Art, Marble Art, Painting , Iron Articles
Sajaawat Lifestyle Vision:
• Our Vision is to upgrade Traditional online fashion store to an Augmented
reality(AR) Online Fashion Store.

• What is Augment Reality online fashion store ?

 Augment Reality is the visionary image that helps the customer to live or check
the product in reality without having to try physically.
 This Technology help us to save a precious time as well as save as from being
in a crowded or husple-busple environment.
Augmented Reality View:
How Sajaawat Lifestyle can solve problem:

• Augmented reality makes it easy for consumers to explore their options and make
personalized modifications while online shopping. The user can personally modify
the product which he like to purchase.

• Sajaawat Lifestyle can bring the new era of online fashion store through AR.

• They can also experience the that the item like Décor& Handicraft items that they
are purchase how that can exactly look on the particular area.

Sajaawat Lifestyle Targeted Audience:

•Sajaawat Lifestyle do focus target 18-35 Year old Customers.

•Sajaawat Lifestyle sell those thing which are convenient for the Upper,
middle, Lower class family.
Sajaawat Lifestyle Business Strategy:

• Short Term Goal(6 to 18 Months): Initial the first we have to setup

E-commerce website its has a AR functionally .
• For this a team of professional web developers would we hire on contract
bases, which would be present for maintenance purpose also.
• In the very first segment the site will have the lifestyle categories only which
would be Traditional& Western for Men, Women, Kids.
• This would include all the product from top to toe.

• Mid Term Goal(2 to 4 Years): After the success of short term goal the next
segment we would like to introduce Handicraft and Home décor, Beauty
Product.
• In handicrafts we would like to launch Wooden Handicraft , Marble Handicraft
etc.
• In Home décor we would like to introduce Bed sheets, Cur tens, Carpets etc.
• In this segment and category the user can visualise the product and the size of
the product. So that its can fit on which part of the home & office suitable.
Sajaawat Lifestyle Business Strategy:

• Long Term Goal(up to 5 Years): In the last segment which we will

check is the category which will help the customer in selecting and
modifying the Fabric, size, colour as well as the style of product.
• In this category the customer will firstly select the material and its colour.
• Secondly he would be able to select the design of the product or
customising it depending weather its top & bottom.
 Sajaawat Lifestyle Revenue Model:

• Sajaawat can earn revenue from below things:

1. Commission Based model
2. Product Listing Charges
3. Advertising
4. Banner Promotions

• We the team of Sajaawat Lifestyle have a product Quality check and approve for
listing .
• However, in case being defective due some other reason we have a
exchange/return policy.
• Because of the AR functionality the customer gets a chance to live the product
as in reality . So there is no point of returning the product.
Sajaawat Lifestyle Policies for Vendors:

• Proper inventory should be manage by the vendor regularly.

• Proper update should be provide to Sajaawat Lifestyle Team so as the
product will be available or out of stock.
• The product which are updated of the site should be captured in the live
environment in the appropriate manner such as its should be placed on a
dummy and the background should be clean and tidy.
• The price of the provide to the Sajaawat team should have the define
shipping charge and commission of the Sajaawat Lifestyle included.
• Failing to the quality to the product the vendor would be applicable to a
penalty of certain amount.
• If the product is not updated as out of stock at a customer has purchase the
same product the Sajaawat Team won’t be able to deliver that product. In
this case also vendor would be applicable to a penalty for no update the
product.
Sajaawat Lifestyle Marketing Strategy:

1. Social Media Marketing: Facebook, Youtube, Promotion Email,

Many Others
2. Content Marketing
3. SEO(Search Engine Optimization)
4. Public Reaction & Market Survey
5. Message Marketing
Fashion Industry Market Size, Future Growth:
Thank You