ICICI BANK

" Khayaal Apka"

 About ICICI BANK
1. ICICI Bank (Industrial Credit and Investment
Corporation of India) is an Indian
multinational banking and financial services
company
2. India‘s Largest private sector bank and third
in term of market capitalisation.

3. It offers a wide range of banking products

and financial services for corporate and
retail customers through a variety of
delivery.
3. The bank has a network of 4,450 branches
and 14,233 ATMs.
4. In India, and has a presence in 19 countries
including India.

5. ICICI Bank Launched Internet banking

operation in 1998

6. 1st Indian Bank, Listed on the NYSE( New York

Stock Exchange) in fiscal 2000,
 Company Profile
Type : Public

Founded : 1995

Headquarter : Mumbai,
Maharashtra, India
Registered office : Vadodara, Gujarat

Industry : Banking , Financial

Service
Total Assets : Rs. 7,206.95 billion
 History
ICICI Bank was originally promoted in 1994 by
ICICI Limited, an Indian Financial institution ,
and was its wholly owned Subsidiary

ICICI was formed in 1955 at the initiative of

the World Bank, the Government of India and
representatives of Indian industry

ICICI Bank's acquisition of Bank of Madura

Limited in an all-stock amalgamation in fiscal
2001
In October 2001, the Boards of Directors of
ICICI and ICICI Bank approved the merger of
ICICI and two of its wholly-owned retail finance
subsidiaries, ICICI Personal Financial Services
Limited and ICICI Capital Services Limited, with
ICICI Bank
 Key people
Chairmen : K.V. Kamath

CEO : Chanda Kocher

Executive Director : N.S Kannan

Vice president : Mr. Vishvesh G. Bhaga

 Product & Service
Accounts & Deposits
Saving FD, Demat
Loans
Home loan, Personal Loan, Car Loan, Gold Loan
Cards
Credit Cards, Debit Card, Travel Card
Insurance
Life, Car Health
Pockets Wallet
Create Wallet instantly on Smart Phones
Investment
Tax Solution, PPF, Mutual Funds
Organisational Structure
CEO &
MD
Executive
Director
General
Manger

Chief Manger 2

Chief Manger 1

Manager 2

Manager 1

Asst. Manger 2

Asst. Manager

Senior Officers

Officers
 SWAT Analysis

Strengths
• 2nd Largest Bank in India
• Successfully Diversified it's Operations
• Considered as a pioneer in usage of internet
service
• Aggressive and innovative marketing strategies

Weakness
• Primarily Targets upper middle class and upper
class of the society
• Higher service charges
Opportunities
• Expand business to the middle and
lower groups
• Dissatisfied customer of other Bank

Threats
• More and more banks are coming up
• Ever Improving of Nationalized Bank
 Marketing Strategy

To make its presence more prominent

Focus on Credit Quality

To create awareness about products through

advertisement

To maintain its brand of a Global Bank

 Career Opportunities

 ICICI bank believes that its employees

are the greatest driver of its growth and
development.
 Strong organisational culture , excellence
in execution and high standards of
professional integrity that helped it
become an industry leader
The End