PRODUCT

ANALYSIS
NAILPOLISH

G.NEELESH
ROLL NO.28
 INTRODUCTION
 Nail polish (or nail varnish) is a lacquer applied to toenails and or fingernails
for appearance, but also as nail protection. Polishing without adding chemical
layers is called buffing.
 Most nail polishes are made of nitrocellulose dissolved in a solvent of  butyl
acetate or ethyl acetate and either left clear or colored with various pigments.
 Basic components included are: film forming agents, resins and plasticizers,
solvents, and coloring agents.
 Adhesive polymers ensure the nitrocellulose adheres to the nail's surface.
Plasticizers (e.g. camphor) are chemicals that link between polymer chains,
spacing them to make the film sufficiently flexible after drying.
 Pigments and sparkling particles (e.g. mica) add desired color and reflecting
characteristics.
 Thickening agents (e.g. stearalkonium hectorite) are added to maintain the
sparkling particles in suspension while in the bottle.
 Ultraviolet stabilizers resist color changes when the dry film is exposed to
direct sunlight. Nail polish ingredients often include toluene.
 Solvents such as toluene and xylene are petroleum-based products that have
been linked to cancer. Formaldehyde may cause allergic reactions and is unsafe
for use by asthmatic people.
 Nail polish has been traditionally worn by women, but has recently
become more popular with men. Traditional colors for nail polish were
red, pink and brown, and it can now be found in virtually any
color. French manicures traditionally mimic the color of natural nails,
using a clear, beige or soft pink polish on most of the nail with a white
finish at the tips.

 Black has been a popular color of nail polish with goths and punks of both

genders since the 1970s, and has recently gained acceptance as a color
for both men and women.

 Some types of polish are advertised to cause nail growth, make nails
stronger, prevent nails from breaking, cracking and splitting and stop nail
biting. Nail polish may be applied as one of several components in
a manicure. However, some nail treatments contain ingredients such
as ammonium hexafluorophosphate.
 ADVANTAGES
 Most females adore to adorn their nails with spike gloss in attempts to
bedeck their hands. What many females do not know is which there have
been essentially benefits of regulating spike polish. Nail polish along with
alternative cosmetics, can have the lady feel pleasing as good as
assured inside as good as out.
 Regularly confirmed hands as good as nails give the good sense of the
volume of caring we provide your physique to. Remember whilst looks
have been not everything, the approach we demeanor is mostly partial of
any initial sense which we give. Many people notice your face as good as
hands first.
 Many spike polishes constructed today, as good as the little spike gloss
removers, have been packaged with vitamins as good as conditioners.
 The days when spike gloss was suspicion to be “poison” for we have been
left when people all over satisfied which it can essentially assistance your
hands in some-more ways than usually aesthetically. Beautifully kept
nails can be the genuine certainty upholder as good as the good approach
to feel good!
 DISADVANTAGES
 Studies confirm that the chemicals in traditional polish can
cause cancer and reproductive issues. Additionally, they are harmful for
the environment.
 Pregnant women have to be extra careful when it comes to using
products with chemicals, and cosmetics are no exception. Chemicals
such as formaldehyde, toluene and dibutyl phthalate are found in
fingernail polish and carry risks for both mother and child. The woman is
at risk for breast cancer, cancers of the reproductive organs and fertility
problems. The same chemicals put the unborn child at risk for birth
defects or reproductive and other issues later in life, such as early onset
of puberty, genital defects, liver and kidney problems, and asthma.
 Nails will become extremely weak from the harsh chemicals inside the
nail polish and Nail polish remover. You do realize that it melts super
glue, tape, and plastic things, so it will damage your nail bed. They will
become dry and smelling acetone at all is bad for your health, so I
suggest you maybe work it out or something with your boss or
something, and maybe you can do paint it dark colors.
 The latest colors this fall are: purple, metallic, neutrals, gem tones.
 LAKME
 Lakme is an Indian brand of cosmetics, owned by Unilever. Lakme started
as a 100% subsidiary of Tata Oil Mills (Tomco), part of the Tata Group; it
was named after the French opera Lakme, which itself is the French form
of Lakshmi, the goddess of wealth, also renowned for her beauty. Indian
cosmet Lakme was started in 1952, famously because the then Prime
Minister, Jawaharlal Nehru, was concerned that Indian women were
spending precious foreign exchange on beauty products, and personally
requested JRD Tata to manufacture them in India. Simone Tata joined
the company as director, and went on to become its chairman. In 1998
Tata sold off their stakes in Lakme Lever to HLL, for Rs 200 Core (45
million US$), and went on to create Trent and Westside. Even today,
when most multinational beauty products are available in India, Lakme
still occupies a special place in the hearts of Indian women.

 Lakme also started its new business in the beauty industry by setting up
Lakme Beauty Salons all over India. Now HUL (Hindustan Unilever
Limited) has about 110 salons all over India providing beauty services.
 REVLON
 Revlon was founded in the midst of the Great Depression, 1932, by Charles
Revson and his brother Joseph, along with a chemist, Charles Lachman, who
contributed the "L" in the Revlon name. Starting with a single product — a new
type of nail enamel — the three founders pooled their resources and developed
a unique manufacturing process. Using pigments instead of dyes, Revlon
developed a variety of new shades of opaque nail enamel. In 1937, Revlon
started selling the polishes in department stores and drug stores. In six years
the company became a multimillion dollar organization. By 1940, Revlon
offered an entire manicure line, and added lipstick to the collection. During
World War II Revlon created makeup and related products for the U.S. Army,
which was honored in 1944 with the Army-Navy ‘E’ Award for Excellence.
 By the end of the war, Revlon was listed as one of America's top five cosmetic
houses. Expanding its capabilities, the company bought Graef & Schmidt, a
cutlery manufacturer seized by the government in 1943 because of German
business ties. This acquisition made it possible for Revlon to produce its own
manicure and pedicure instruments, instead of buying them from outside
supply sources.
 In November 1955, Revlon went public. The IPO price was $12 per share, but it
reached $30 per share within 8 weeks.
 In the 1960s, Revson segmented Revlon Inc into different divisions, each
focusing on a different market. He borrowed this strategy from General
Motors. Each division had its own target customer:
 PRODUCT COMPARISON
LAKME REVLON

Product line: Product line:

Product width: Product width:
Product packs: Product packs:
 COMPETITORS
Lakme Revlon
 PRICES

List price Wholesale Retail price

price

LAKME

REVLON
 SWOT ANALYSIS
Lakme Revlon
Strengths : Strengths:
 local brand of specific relevance o strong retail presence.
to India. o Attractive counters.
 Strong R&D capability, well linked o Multiple product category.
with business.
 Integrated supply chain and well
spread manufacturing units.
 Ability to deliver Cost Savings.
Weaknesses :
 Price positioning in some Weakness:
categories allows for low price
competition.
o need to fill the gap of well
informed new product launches.
 Varying quality range in its
products.
o Weak damaged brand.
 Falling Quality of Lame salons o Low market shares.
Opportunities : Opportunities:
 Brand growth through
o Innovation.
increased consumption depth
and frequency of usage o Product and services.
across all categories.
 Upgrading consumers through
o High distribution.
innovation to new levels of
quality and performance. o Take over's.
 Building brand image by
collaborating with top
designers in Lakme Fashion
week 
Threats :
Threats:
 Aggressive price competition o Cheaper technology.
from local and multinational o Price wars.
players.
o Brand weak
 Spurious/counterfeit o Maturing categories, products, or
products in rural areas and services.
small towns.
 Non Existence of brand image
in long Run
 PROMOTION AND SALES
 Lakme uses various medium to sell the products. Mediums are
television, magazines, events and internet. Lakme organizes fashion
event in that event, company advertise their products.

 In television media, lakme advertise as commercial for lakme in

that, company advertises their products. Lakme also releases
magazines there also they are promoting their products.

 Lakme organizes an event called Lakme fashion week in those event

film stars and models are participating to advertise their products.
 Lakme Elle 18 offers sales promotion to increase the sales for
particular time of period.
 Company offers rebates and discounts on specific products which
products are in low sale.