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    Rules of Writing Lead

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    Anonymous FeGW7wGm0
    Straight news leads should follow six rules: provide the most important information upfront, use an active voice, keep sentences short, concise and clear, answer the basic questions of who, what, when, where in the first sentence, keep the lead factual and avoid emotional language, and limit the lead to one sentence if possible with no more than two sentences maximum.

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    Rules of Writing Lead

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    Anonymous FeGW7wGm0
    8 views2 pages
    Straight news leads should follow six rules: provide the most important information upfront, use an active voice, keep sentences short, concise and clear, answer the basic questions of who, what, when, where in the first sentence, keep the lead factual and avoid emotional language, and limit the lead to one sentence if possible with no more than two sentences maximum.

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    Lead writing

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    Straight news leads should follow six rules: provide the most important information upfront, use an active voice, keep sentences short, concise and clear, answer the basic questions of who, what, when, where in the first sentence, keep the lead factual and avoid emotional language, and limit the lead to one sentence if possible with no more than two sentences maximum.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    8 views2 pages

    Rules of Writing Lead

    Uploaded by

    Anonymous FeGW7wGm0
    Straight news leads should follow six rules: provide the most important information upfront, use an active voice, keep sentences short, concise and clear, answer the basic questions of who, what, when, where in the first sentence, keep the lead factual and avoid emotional language, and limit the lead to one sentence if possible with no more than two sentences maximum.

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    © All Rights Reserved
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    Six rules for writing straight news

    leads
    By Ken Blake, Ph.D.
    • Every news story begins with a lead
    (pronounced LEED), so learning to write a
    good lead is the first step in learning to write a
    good story. Journalists use many different
    styles of leads, depending on the situation.
    But most media writing students begin by
    learning the simplest and most common style:
    the straight news lead. Below are six rules for
    writing good straight news leads.

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