Section 4: ADVERTISING

SLOGAN and TERMS

Advertising copy, slogan or terms should not tend to mislead, or
confuse the consumer as

to the materials, content, origin, utility or function of any product or

service.
BEWARE OF MISLEADING
SLOGANS
• Manufactures often use misleading brand names,
logos and slogans in an effort to dupe health
conscious consumers into buying their products.
Natural news has alerted readers to the dishonesty
of advertisements for years. Constant vigilance is
necessary when making purchases of everything
from fresh vegetables, to health supplements to
personal care products.
Case:
• A good example is the 1976 slogan in which a soft
drink manufacturer claimed that their product
"Adds Life", thus giving consumers the impression
that the product was not only refreshing, but also
somehow added to their well-being. The slogan
should have read something to the effect that the
product "is addictive, will rot teeth and will
contribute to obesity and diabetes".
Facts:

• In the last decade "natural", "organic" and "green"

have become the new buzz words and companies
freely use these words to make gullible consumers
think their products are a healthy choice.
examples:
• "People who use (many brands- insert the name you
know) Shampoo have 35% shinier hair! "
•
• Prominently displayed in big letters in the center of
the shampoo bottle.
•
• In a 5 pt font off to the side of the bottle, nearly
obscured by the barcode or busy design:
•
• When used with Same Name of Brand Conditioner,
Gel Spray, and Essential Oils.
😂😂😂😂😂
Advertising terms
Examples: