ADVERTISING CODE OF

ETHICS
Section 1.Presentation

• Claims of product and service properties or characteristics should

be clearly presented and should not, in the guise of creativity, be
confusingly or misleadingly distorted or exaggerated in the light of
the product’s or service’s market.

• To safeguard the integrity of advertising materials, advertisements

should not substantially or materially have the same distinguishing
features unique to other advertisements.

• An advertisements should avoid any possible confusion as to the

identity of the advertiser or source or identity of a product or
service.
• Profanity, obscenity and vulgarity, or presentations which are offensive to
contemporary standards of decency or morals, shall not be allowed.

• Indecent of human body shall not be allowed.

• Advertisements should not depict or exploit persons as sex objects and

should not carry any sexual double intenders.

• Advertisements should not unduly capitalize on fear or sow panic.

• Advertisements should not undermine the public’s regard for
government, law and duly constituted authority.

• Advertisements should always be readily perceptible as

commercial announcements and should not create any
misimpression that they are news or editorial items or public
service announcements.

• Advertisements should not depict dangerous practices or

encourage disregard for safety.

• Advertisements should not exploit or tend to promote physical,

verbal or psychological violence.
• Advertisements should not emphasize or dramatize ailments,
distress or morbid situation.

• Advertisements incorporating a test or demonstration of a product

or service property or must clearly, fairly, factually and accurately
present the test or demonstration confirming the claimed product
and service property or characteristics.

• Price and purchase terms, when used, should be clear and

complete.
• Advertisements of product and service found by the appropriate
government agency to be below standards or specification or to be
otherwise unsafe shall not be allowed.

• Advertisement for any product or service should not depict the actual
act of drinking alcoholic beverages or smoking tobacco products.