INTRODUCTION

Pfizer is an American based, one of the largest pharmaceutical company of the world. This company
deals in life saving drugs and capture a bigger share in the pharma industry across the globe. The
commonly used medications manufactured by Pfizer are Celebrex, Listerine and Viagra. Due to its
high revenue generation, Pfizer is highly attractive to investors across the world. Being one of the
leading pharma company, Pfizer keeps special care of its CSR policies and thinks beyond its own
profits and sustainability. (BREWER, 2014), explained that Pfizer is well aware of the fact that as a
community health conscious company.
 CORPORATE SOCIAL
RESPONSIBILITY
As a concept where firm considers the society interest by looking for the accountability for the influence of their
action on employees, and all connected people like stakeholders, and most considerably on the environment.
However, there has no single and prosper definition of the Corporate Social Responsibilities exists but still it is
evolving and business is approaching CSR to achieve the competitive edge. CSR has always seen as the most
valuable concept. It has redefined by the organizations as per the need of society and business. CRS is considered
as the balancing act where the focus of organization fixed on cultivating the line between social responsibility and
sustainability