TM

Sourabh Bajpai (C.M.D)

Rashmi Prasad (Financial Advisor)
Mamta Arya (H.R. Head)
Rahul Chaudhary (Head Mktg. )
Abhishek Kr. Singh (Mngr Advg.)
Sunil Sharma (Creative Mngr.)
Avnish Tripathi (C.R.M)
Jagpreet Singh (Legal Advisor)
 VISION

“To make the world a room”

Goal
“ Vivofone Solutions no.1
company in the telecom worl
Establishment

Licensed in year 2001

Started Operations in Jan, 03 with

two branches across India
Started this business with 8 members

Worked for more than 18 hrs a day

Overview of the Company

Vivofone Solutions is a Global Communication

Development Organization.

Vivofone Solutions has a consistent track

record of creating cost effective technology.

Vivofone Solutions is present in 8 countries

across the world.
 EXPANSION PLAN
2010
2007

2008
2006

2006

2010

2011
Market Share in India
Tata
9% MTNL Vivofone
7% 23%
Idea
10%

Airtel
11%
BSNL
12%
Aircel
7%

Vodafone Reliance
10% 11%
Expertise

“Marketing is the human activity directed

at satisfying human needs and wants
through an exchange process”

Rahul Chaudhary, 2001

Approaches

Who are our existing/ potential customers?

What are their current /future needs?

How can we satisfy their needs?

Can we offer and communicate a service
that the customer would value?
Can we deliver a competitive and edge
service?
Why would customers avail from us?
Strategies
Targeting customers

Positioning your offering

Interacting with those customers

Controlling the marketing effort
Continuity of performance
Problems encountered

Low network within the commercial premises

Utmost good faith with ethical practices

How to cope-up with rival strategies

In business expansion plan

Advertisement (Road map)

Introduction
Everything can be advertise
Type of Advertising

Importance

Conclusion
Introduction
Advertising is a form of communication that
typically attempts to persuade potential
customers to purchase or to consume more of a
particular brand of service.
Flow of information is not only enough
1st time users of the service.

Regular user of the service

Launching a new service

Everything can be Advertise
5 DEADLY SINS

GLUTTONY- over consumption of anything

GREED- Excess acquisition of wealth

SLOTH- Sadness

WRATH-uncontrolled feeling of hated and anger.

PRIDE- excessive love of self

Types of Advertising
Print Advertising

Celebrity

Outdoor Advertising

Covert Advertising
Importance
Creating awareness
Increase sales

Brand identity & Brand image

Communicate a change
Increase the buzz value
Advertisments
Creative Strategies
Institutional campaign

Corporate scheme

Rural strategies

India shining
Upcoming Projects
Roaming free India

3G Spectrum

Vivofone with mobile phone

Lead sponsor in common wealth games

Customer Relationship
Management
OBJECTIVE
Retaining customers is more profitable than
acquiring new ones. An effective CRM program
results in improved customer satisfaction,
greater revenue growth, and increased
competitive advantage and ROI.“

What is CRM?
Customer Relationship Management (CRM) is
an approach that can assist organizations to
serve their customers better. CRM helps to
identify valuable customers, assess their needs,
and provide more personalized service.
Problems with CRM?

Exorbitant Costs
Inadequate Focus on Objectives
Insufficient Resources
Complex Systems
Strategy