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Business model of Ola Cab

• Low initial investment


• Partners with private taxi owners
• never own cars
• Earns revenue from each booking by the cstomers
• A platform that helps to connect customer to the cab driver
• Ensures the best quality service.
• Booking Options:
• Ola app
• Internet
• Phone number
• Payment options:
• Ready cash
• Cashless travel
Localization Strategy :
• It focuses on customizing its operations to suit the needs
of the local market.
• Currently has services in 19 cities.
• So far 33k cabs has been registered
• Provides loan to help drivers buy a car
• Training the drivers to provide safe driving experience
Services of Ola with different budgets:
• luxury sedan models
• Mid range cars
• Ola mini
Partnership with MakeMyTrip
• Provides discount on cabs for customers who
books airline tickets.

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