Volkswagen

Group
Presented by:
Shreya Gour
Sampada Mohite
Sowmya Ramanathan
Yash Maheshwari
Vaibhav Prasad
Naynesh Jain
INTRODUCTION
• German multinational automotive manufacturing company
• Headquartered in Wolfsberg, Lower Saxony, Germany; Majorly owned
by the Austrian Porsche-Piech Family
• Designs, manufactures and distributes passenger and commercial
vehicles, motorcycles, engines and turbomachinery
• Operates in 150 countries with 100 production facilities across 27
countries
HISTORY
• Founded by German government in 1937 to
mass produce a low priced “People’s Car”.
• Factory repurposed to produce military
equipment and vehicles in 1939 after the
outbreak of World War II.
• Rebuilt under British supervision with the
beginning of mass production of passenger cars
in 1946.
• Company mostly denationalized with sale of 60%
stock to the public in 1960.
12 BRANDS ON THE MOVE
OTHER ACTIVITIES
• Banking
• Financing
• Fleet Management
• Insurance
• Leasing
WHAT IS TOGETHER-2025 PROGRAM?
• Earnings improvement programs
• Decentralized the group structure
• Renewed and Strengthened the Leadership team
• Zero emission target by 2050 (at present 1% of Volkswagen cars emit
CO all over the world)
2

• Best brand quality

• Best performance
• Software enabled car company

- Dr. Herbert Diess(CEO)

VOLKSWAGEN INDIA
• Started with Skoda in 2001; headquarters in Pune
• Represented by 5 brands:

2001 2007 2012

Skoda Volkswagen Porsche

Audi Lamborghini

• More than 5,000 employees involved in vehicle manufacturing,

producing 30,000 cars each working day.
MARKETING STRATEGY
• Strong Brand Portfolio
Targeting
• Financially strong group Strategy
Positioning

• Low operation cost

Marketing
Mix Mission
Tagline: “Das Auto”

SWOT
Vision
Analysis
FINANCIAL POSITION
As per F.Y. 2018-
• Revenue of the company was €235.84 billion
• Operating income was about €13.920 billion
• Net income was €11.844 billion
• Assets worth €458.156 billion
• Total shareholding was of €117.117 billion
COMPLIANCE AND RISK
MANAGEMENT
Risk
Management
System

Internal Compliance
Control Management
System System
RESEARCH FIELD
• Future and mobility research conducted
by the Group Research division helps in
taking an active role in the future of
planet.
• The drive and fuel strategy paving way
to carbon-neutral and sustainable
mobility.
• Assistance system will make drive more
comfortable.
• Virtual technologies play a key role in
product development.
FUN FACTS ABOUT THE VOLKSWAGEN
GROUP
• Founded by Adolf Hitler in 1937
• Volkwagen Golf is German for “gulf”- as in “the Gulf Stream”. It is a
trend in VW to name cars after prominent winds.
• Beetle- one of the best selling cars for the entire 20th C; sold 21.5
million vehicles.
• Dominos’ co-founder, James Monaghan loved Volkswagen more than
his pizza.
BIBLIOGRAPHY
• https://www.marketing91.com/marketing-strategy-volkswagen/
• https://www.volkswagenag.com/en/group.html#
• https://www.osv.ltd.uk/listings_portfolio/30-crazy-facts-volkswagen/
• https://www.britannica.com/topic/Volkswagen-Group
• https://en.wikipedia.org/wiki/Volkswagen_Group
THANK YOU