Professional Documents
Culture Documents
Session 3 Costumer Care
Session 3 Costumer Care
Procedural Personal
• slow
• inconsistent
insensitive
• disorganized
cold or
• chaotic
impersonal
• Inconvenient
apathetic
• do not care
about aloof
Message to customers:
“We don’t
care.”
The Tech4ED End-users
CUSTOMER SERVIC
Factory
Procedural Personal
timely insensitive
efficient apathetic
uniform aloof
customers uninterested
“mind their own
business”
CUSTOMER SERVIC
Factory
Message to customers:
“You are a
number. We
are here to
process you.”
CUSTOMER SERVIC
Friendly Zoo
Procedural Personal
slow
inconsistent friendly
disorganized personable
chaotic interested
does not have any tactful
specific rule/policy on
privacy &
confidentiality
CUSTOMER SERVIC
Friendly Zoo
Message to customers:
“We are trying
hard, but we
don’t really
know what we
are doing.”
CUSTOMER SERVIC
Quality Member
Procedural Personal
• timely
friendly
• efficient
• Uniform personable
Message to customers:
“We care and we
deliver.”
CUSTOMER SATISFAC
“The result achieved
when product
features respond to
customer needs”
Giving Exceptional Customer Service
A. Exceptional Customer Service
✓ Anticipates the customer’s needs ✓ Meets and exceeds the customer’s
✓ Tries to understand what the highest expectations
customer is thinking
B. Basic Customer Needs – A customer needs to feel:
1. Welcome 3. Important
2. Understood 4. Comfortable
C. Meeting Basic Customer Needs – To make a customer feel:
Welcome:
Be friendly Use a positive tone of voice
Greet customer Smile / lighten up
Introduce yourself
Understood:
Listen carefully Repeat or rephrase to
make things clearer
D. Customer Perceptions
Perception is how we see, hear or understand a situation. No
two people see a situation exactly the same! A customer does NOT
always think the way you do. S/he may therefore not see a situation
the way you do. Always check to see what the customer is thinking.
Never make assumptions!