Professional Documents
Culture Documents
Let The Market Know You Better: The Marketing Mix Serve The Overall Business
Let The Market Know You Better: The Marketing Mix Serve The Overall Business
PACKAGING
POSITIONING
•Is the way the customers perceive
the enterprise and its products or
services in their minds.
•Some customers may be looking for
style, design and aesthetic appeal
others may claim what is important
to them are the quality or durability
and functionality.