Company profile

HCCB
• The Coca-Cola Company, incorporated on September 5, 1919, is a
beverage company.
• Confederate Colonel John Pemberton ,started cocacola
• country of origin – united states
• operational reach encompasses + 200 countries worldwide across 5
operating regions: Asia , Europe, Middle East ,Africa, America, North
America
• Colaborations :-dominoes ,pizza hut ,monster
• The Wakefield bottling plant has the capacity to produce 4,000 330ml
cans and 3,200 PET bottles per minute.
• Types of product-beverages
• Swot analysis
strength
1. Dominant market share in the beverage industry
2. Diversified product portfolio with 21 billion-dollar brand
weakness
Absence in health beverages
Water management
• Opportunities
• Market the lesser selling products
• Supply chain improvement

Threats
Indirect competitors
Raw material sourcing
• land area -100 per cent of the manufacturing is done in India
across 57 factories which employs 25,000 people directly and over 2
lakh indirectly.
• Organizational structure -The Coca-Cola Company has a corporate
(Head Office) segment that is responsible for giving the Company an
overall direction and providing support to the regional structure. Key
strategic decisions at TheCoca-Cola Company are made by an
Executive Committee of 12 Company Officers.
• Finance required -33.2B U per year
• Reason for locating of industry – make in india ,make for india