Summer Internship Project

By Shaila Waghmare
Roll No.2058
 INTRODUCTION OF ISPAT
INDUSTRY
 Ispat Industries Limited (IIL) is one of the leading integrated steel
makers and the largest private sector producer of hot rolled coils in India.
 Set up - Nippon Denro Ispat Limited in 1985
 F o u n d e r - C h a i r m a n M r . M L M i tt a l
 Headquartered – Mumbai
 Employees- 2648 people and
 Steel plants- Dolvi and Kalmeshwar in the state of
Maharashtra.
 It produces world-class sponge iron, galvanized sheets and cold rolled
coils, in addition to hot rolled coils
 leader in the national specialty steel market
 Introduction about my Project

 The topic “Growth of Steel in Automotive Sector” covers all the demands
and consumption of Steel in different Auto parts and the estimation of
Automotive Steel demand in India.
 The main motive for this study is to gain a company experience. The
Project report gives small glimpse on company profile, how it establishes
and progress, their competitors and its analysis.
 My project is to understand the demand and consumption of steel in
different Auto sector and Ispat’s Role in Automobile sector. I worked
with the marketing Department. This Project highlights the structure
and working of Marketing Department of Ispat Industries
 OBJECTIVES

 To understand the demand and consumption of steel in different Auto

sector and Ispat’s Role in Automobile sector. The research has been
conducted in following areas.
 Total vehicles produced in India from 2006-10.
 Steel consumption in Automobile.
 Indian and international brands of Auto sector.
 Future steel vehicle.
 Estimated Automobile steel demand in India.
 Domestic passenger car and two wheeler sales in May 2009-10.
 Segment wise domestic sales of Automobiles in May2010.
 REVIEW OF LITERATURE

  
 Metal Bulletin events 2010 by Dr.M Venkatraman, Essar Steel
Ltd on “Emerging trends in Automotive Steel”
 
 Report on “Working group of Auto Industry”-Eleventh five year
plan(2007-2012)
 
 Future Steel vehicle -World Auto Steel
RESEARCH METHODOLOGY
 

Primary Data
Balance sheet
Company’s Internal Reports
Employee Interactions.
Visit to Retail Outlet and Pune Office.
 
Secondary Data
Mostly through Internet.
Magazines.
Companies Site.
Journals.
Previous studies conducted by company in this product
Survey of various business magazines.
Newspapers.
 CONCLUSION and
findings
 India is one of the rapid growing Auto market in the World. India
economy is also growing steadily at an average rate of 8% in the last 5 years
even during recession of 2008. Steel demand for Auto is also projected to
faster grow in the tune with rapid pace Auto growth.
 Ambitious targets have been set forth Auto manufacturer with linkage to
mileage emission norms for Developing Future steel in Cars. Steel industry
also needs to fight it out to stay put as “The material of choice” for Auto
industry. 
 In future India will be the one of the major Auto hub for Export. The same
includes Managing of all aspects of Auto Business as well as Auto
components Business.