BGS Project Presentation

Ayurveda – Business for social change

Group No. 6

Arpan Ghosh 1811016 Sivakumar K 1811027

Utkarsh Goel 1811017 Aakruti Katre 1811028
Barath Gopalan 1811018 Shubham Kumar 1811030
Our Business

Pukka Herbs
We craft organic teas and food supplements inspired by Ayurveda that combine
nature’s finest ethically sourced herbs. We have a turnover of over £30m and
growth of around 30%. We are growing rapidly across Europe and the US.
Agenda

Mission / Values Business Ecosystem

Our Business Model Action Plan

Stakeholder Overview
Our Mission and Values
Business Value Chain

5000+ growers and Local Retail &

Collector cooperatives Exports
3
4
1 Sustainable
packaging &
2 distribution

100% Renewable energy

powered Processing Hubs
• Middlemen
• Indian ayurvedic companies
• Private plantation companies
• Other sustainable herbal companies
B
• Indian Government

G • Foreign Governments
• Gram Panchayats
• FDA

• NGOs
• Tribal People

S
• Western media
• FRLHT
• Convention on international trade of Endangered species
• Customers
 Recent Developments & Challenges

Acquisition of Pukka Herbs by

Unilever

5.5% growth of market

segment

Sustainable sourcing of herbs

Government regulations in US
and EU
Vs
Scaling
Action
Plan
Leveraging Unilever’s Sustainable Agriculture Program to
improve scale and sustainability

Connecting to vast Ensuring fair wages

number of farmers

Piggybacking on Sustainable and eco-

Unilever’s supply friendly business
chain expertise conduct
Tapping into tribal village markets bypassing the middlemen.

Segmented and Collaborating with like

inefficient minded organizations
markets

High information Leveraging our proven

asymmetry track record
Increasing sourcing through agro-forestry channels

Enactment of National Additional source of

Agroforestry Policy income for farmers

Government encouraging Fruits and barks for

agro-forestry under our herbal blends
MNREGA
Thank You!
Saving Traditional knowledge
• TKDL: program deals with the documentation of this existing knowledge on
Ayurvedic systems of medicine.
• this knowledge is in the public domain, the patent office does not have a
mechanism to access this information
• bringing such knowledge into an easily accessible format to forestall wrongful
patents was actualised through TKDL
• Original proprietary database, which is fully protected by national and international
laws of intellectual property rights
• Traditional Knowledge Resource Classification (TKRC) that enables conversion of
140,000 pages of information, containing 36,000 formulations described in 14 texts
of Ayurveda, into the patent-compatible format in various languages like English,
Spanish, French.
• The information includes names of plants, Ayurvedic description of diseases under
their modern names, therapeutic formulations, and so on
Saving trees from Deforestation
Farming to
mitigate
risks

Increased taxes, Forex for the forest produce

Since international visibility
Increasing interest in saving forest
and popularity of forest
produce emotional connect
with public
Society more concerned for
forest because of more
economic value
S G

NGOs like Greenpeace etc used to pressurize

government
 B

Demand in India
Ayush
Healthy Lifestyle (offline events, social media)
Experiential stores
• Experiential Stores
• B2B tieups with premium hotel chains to serve our tea.
• Expats G
S
• Collaboration with E-commerce platform.
• Collaborate with Marathons, doctors etc to associate with healthy
lifestyle.
• Leverage government support given to Ayush.
• Purchasing power low as compared to UK, US.
National medicine plant board [NPMB]
• National Medicinal Plants Board (NMPB) under Ministry of AYUSH
was set-up in November 2000 by the Government of India.
• The board support policies and programs for the growth of trade,
export, conserva-tion, and cultivation of medicinal plants.
• The NMPB provides support for survey, inventorization, in-situ
conservation, ex-situ conservation, herbal gardens and linkage with
joint forest management programs, research, and development, etc.