HCCB

Industry Profile
• History
• In India, an alcoholic beverage called sura,
distilled from rice, was in use between 3000
and 2000 B.C. The Babylonians worshiped a
wine goddess as early as 2700 B.C.
• Introduction
The non-alcoholic category is comprised of soft
drink syrup manufacture; soft drink and water
bottling and canning; fruit juices bottling,
canning and boxing; the coffee industry and the
tea industry
• The largest global players are:[2]
• AB InBev
• The Coca-Cola Company
• PepsiCo
• Nestlé SA
• Suntory Holdings Ltd.
• Heineken NV
• Starbucks Corp.
• SAB Miller
• Diageo
• Unilever
Models

SIX PATHS FRAMEWORK

• Six Path Framework is a tool provided by Blue
Ocean strategists to remaking market
boundaries in order to break out of the
current competition and find a new
competitor-free market.
• Employement
• Total of 12% of workers in production work in
beverage industry
• Growth
• The market is anticipated to grow at an
estimated CAGR of 5.8% from 2017 to 2025
owing to factors such as rising disposable
income, population growth, and changing
lifestyle. ...
• Prospects of exports
• €1.5bn BEVERAGE EXPORTS
• Whiskey 42% Liqueur 23% Beer 18% Waters 5%
Juices 7% Other 6%
• Contribution to the country
• In a developing economy like India, it
contributes as much as 9 to 10 % of GDP, Given
its significant contribution to the national
economy, CII accords a top priority to the
growth and development of the food
processing sector in the country.