INSTITUTIONAL SALES

PARTNER
Pitch Deck
By MEDIGENICS
 MEDIGENICS
▪ We are into institutional sales business dealing in branded FMCG products
catering to institutions like HORECA, Schools, Hospitals, and similar
institutions.
▪ Currently catering to Delhi/NCR market
 Our Mission & Vision

To be a Channel Partner Of Dabur in

Institutional Sales on a Pan India level.
 PROPOSED PRODUCTS

Glucon-D Odomos Odonil Honey

Pudinhara Real Juices Sanifresh many more depending

upon the need of the
institution….
▪ Good distribution channels with sufficient warehousing capacity to
keep a mix of SKU’s.

STRENGTH
▪ Sales expertise team.

▪ Efficient and effective management.

▪ Online marketing for promoting Dabur sales.

▪ Investment in terms of human capital, warehousing and online marketing.

 HOW Will Dabur BENEFIT?
▪ On an average 15-20% of the sales comes from institutional business. Hence, FMCG companies need to
associate themselves with channel partners, to reach maximum number of institutional consumers.

▪ Through our company, Dabur's products will reach out to more institutions, with our company's effective and
efficient manpower and online marketing.

▪ Since institutional sales is clocking faster growth as compared to retail sales, companies need to identify
efficient channel partners to reach out to the ever increasing target institutional consumers.

▪ Our company would help to identify the right institutions for products lagging in institutional sales and try to
promote it.
 OUR COMPANY'S GAIN
▪ Dabur being one of the leading FMCG companies of India, it will help us grow our revenue and increase
our visibility towards institutional customers.

▪ It will help our company to evolve as a better and a bigger institution and hence increase our trade
relations with Dabur, in the future.

▪ Our aim is to be one of the pioneers in the institutional sales business and by partnering with Dabur it
will help our company to achieve the same.
MARKETING STRATEGY
▪ Online Marketing and using platforms such as social media to tap into New and Untapped
institutions.

▪ Maintaining and Strengthening our ties with institutions by providing a platform to redress their
queries and complaints.

▪ To be a Customer Centric company by providing timely delivery of goods by Keeping Sufficient mix
of stock in warehouse.

▪ To adopt a strategy for Dabur Products with a key focus on Market Penetration and extending to
new markets.

▪ In Future the Company would be Organized around 3 Important factors which are Data, Content
and Technology for marketing and selling the products to the respective institutions.
▪ We assure transparency in our operations and dealings.

▪ No over pricing practices.

▪ Adhering all the covenants and clauses if any.

▪ Compliance of all applicable laws.

Anuj Bhalla
+91-8886801124

anuj.ion@gmail.com