CHAPTER 6

Definition of DIRECTING

- Is the fourth universal function of management

and it refers to the process of motivation,
communication, and leadership.

- It deals with the relationship of managers and

non-managers.
Common Characteristic of Motivation:
- comes from the Latin word
“movere” which means to move.

- Usually include such words as

aims, desire, end, impulse,
intention, objective and purpose.
Needs or Drives or
Achievement
Goals Motives

Needs are caused by Motive is a stimulus which

deficiencies, which can leads to an action that
be either physical or satisfies the need.
psychological.

Achievement of the goal

satisfies the need and reduces
the motive.