NESTLE MILK DIVISION VS.

ENGRO FOODS
 Nestle Milk Division
Vision of Nestle

Vision is to be the leading health, wellness, and

Nutrition Company in the world.

Mission of Nestle

“We believe that research can help us make better

food so that people live a better life”.
 ENGRO 'FOODS’
Vision of Engro
Vision is to become a fast expanding mega foods
company.

Mission of Engro
“Our mission is two fold, to help farmers
maximize their farm and to create wealth by
building new business based on company and
country strengths in food and other
agricultural sectors”
 Nestle Products
Nestlé has been serving Pakistani consumers
since 1988, with the different milk products
such as
 NIDO
 NESVITA
 MILKPAK
 NESTLÉ Dahi
 NESTLÉ Fruit Yogurt
 NESTLÉ Raita
 Engro Foods Products

Engro has been serving Pakistani consumers

with the different milk products such as

 Olper’s Milk
 Olper’s Cream
 Olwell Hi-Cal Lo-Fat (HCFL) Milk
 Departments at Nestle

Departments
Departments

supply
supply Human
Human Legal
Legal
Marketing
Marketing Sales
Sales Technical
Technical chain
chain Recourse
Recourse affairs
affairs

Manager
Manager Manager
Manager
Plant
Plant procurement
procurement

Manager
Manager
Manager
ManagerQ.C
Q.C Purchase
Purchase

Quality
Quality Logistics
Logistics
Assurance
Assurance Officer
Officer
Officer
Officer
 Departments at Engro foods

Department
Department
ss

Finance
Finance&& Milk
Milk Human
Human Quality
Quality
Administration
Administration Marketing
Marketing
Account
Account Procurement
Procurement Resource
Resource Assurance
Assurance

Manager
Manager Manager
Manager
Plant
Plant procurement
procurement

Manager
Manager Manager
Manager
Q.C
Q.C Purchase
Purchase

Quality
Quality Logistics
Logistics
Assurance
Assurance Officer
Officer
Officer
Officer
 Competitive Strategy Of Nestle

 Nestlé Nutrition:
In order to reinforce their competitive
advantage in this area, Nestlé created Nestlé
Nutrition as an autonomous global business
unit within the organization, and charged it
with the operational and profit and loss
responsibility for the claim-based business of
Infant Nutrition, HealthCare Nutrition, and
Performance Nutrition.
 Corporate Wellness Unit:
The Corporate Wellness Unit was designed to
integrate nutritional value-added in their food
and beverage businesses. This unit will drive
the nutrition, health and wellness organization
across all their food and beverage businesses.
 strategic partnerships:
Nestlé involves striking strategic partnerships
with other large companies. In the early 1990s,
Nestlé entered into an alliance with Coca Cola
in ready-to-drink teas and coffees in order to
benefit from Coca Cola’s worldwide bottling
system and expertise in prepared beverages.
 Competitive Strategy of Engro Foods

 dealing with casualties of an economic

slowdown:
Engro is in a position to convert this perceived
problem into an opportunity for themselves by
expanding at a phenomenal rate it is important
to continue to attract the best talent. They want
to keep the hopes high in the job market even
at a time when the economy is not at its best.
 Capitalization:
Engro's emerging business approach of
balancing growth with responsibility is the
foundation of capitalization i.e. to engage with
over 300 stakeholders through a nationwide
series of independently.
 bottom-line goals:
our triple bottom-line performance using
UNGC, GRI-defined voluntary disclosure
indicators, collated through a process of
internal review and validation.
 Management Gimmicks of Nestle
 Nestle Brands
 Nestle Food Services
 Consumer Services
 Corporate Social Responsibility
 Human Resources
 Milk Collection
 AGRI Services
 Responsibility and Society
 Management Gimmicks of Engro
Foods

 PR with farmers
 Positive response from customers
 Strong consumer research
 Strong product research
 Third-Generation Plant
 Comparative Analysis
 Brand Image
Nestlé has been serving Pakistani consumers since 1988, with the
different milk products. It has a strong brand image as compared to
Olper’s the brand of Engro foods. Olper’s has been newly launched
in Pakistan and it has a relatively low brand image in the eyes of
the consumers.

 Consumer Services

At Nestlé, there chief commitment is to their consumers, and they 
make every effort to make sure that their voices are heard.
Consumer services department is staffed by experts in every area re
lated to their products and wellness, and is poised to provide prom
pt and relevant service to their consumers, while Olper’s is a new in
the supply of Milk products and is trying to provide high quality
consumer services.
 Culture
Nestle is a people oriented company. Our people are
our greatest strength, and nothing can be achieved
without their commitment and energy while Engro’s
businesses give flexibility for change, the opportunity
to learn about new markets and provide unparalleled
career options.
 Quality
Nestle is providing quality products since1988 and
they have strong brand and quality image while
Olper’s is trying to create strong brand and quality
image.
 Taste
There is a great difference between both companies
milk products, people prefer nestle products more than
that of Olper’s because of the taste.
 Bibliography
 www.google.com
 www.nestle.pk
 www.engro.com
 Self observation of business
 Interview from different people
 Guide line from teachers and seniors