The document summarizes brand associations for different consumer segments. It shows the percentage of consumers with high and low cognitive and affective associations for various brand attributes such as freshness, herbal qualities, overall care, and problem solving. For cognitive associations, most consumers had high associations for freshness, herbal qualities, and overall care. Nearly all had high cognitive associations for problem solving abilities. Affective associations were lower overall compared to cognitive ones.
The document summarizes brand associations for different consumer segments. It shows the percentage of consumers with high and low cognitive and affective associations for various brand attributes such as freshness, herbal qualities, overall care, and problem solving. For cognitive associations, most consumers had high associations for freshness, herbal qualities, and overall care. Nearly all had high cognitive associations for problem solving abilities. Affective associations were lower overall compared to cognitive ones.
The document summarizes brand associations for different consumer segments. It shows the percentage of consumers with high and low cognitive and affective associations for various brand attributes such as freshness, herbal qualities, overall care, and problem solving. For cognitive associations, most consumers had high associations for freshness, herbal qualities, and overall care. Nearly all had high cognitive associations for problem solving abilities. Affective associations were lower overall compared to cognitive ones.