CORPORATE

SOCIAL
RESPONSIBILITY
PRELIMINARY *The impact of a company’s actions on
DEFINITION OF society
CORPORATE
SOCIAL
RESPONSIBILITY
*Requires a manager to consider his acts 2
in terms of a whole social system, and
holds him responsible for the effects of
his acts anywhere in that system
3
 Carroll’s
Four-Part
The social responsibility of business
Definition

“
encompasses the economic, legal,
ethical and discretionary of CSR 4

expectations that society has of

organizations at a given point in
time.
5
The Pyramid of CSR

6
The CSR Equation

Economic Responsibilities
+ Total
Legal Responsibilities
+ = Corporate 7

Ethical Responsibilities CSR

+
Philanthropic Responsibilities
BIG CONCEPT 9

How does it maintain its transparency

in a way that development in partner
communities are sustained and it
doesn’t end as sporadic activity?
Significance of Corporate Social Responsibility

1. It aids the attraction and retention of

staff.
2. It attracts green and ethical investment.
3. It attracts ethically conscious
customers.
4. It differentiates the form from its
competitor and can be a source of
competitive advantage.
5. It can lead to increased profitability in
the long run
 How does
CSR
Place your screenshot here
strengthen the 11

credibility of a
certain
institution?
 Corporate Responsibility
 Demonstrate a commitment to society’s in the 21st Century
values and contribute to society’s social,
environmental, and economic goals through
action.
 Insulate society from the negative impacts of
company operations and its products and
services.
 Share benefits of company activities with key
stakeholders as well as with shareholders.
 Demonstrate that the company can make
more money by doing the right thing.
THANK YOU!
Any questions? 13