Strategies for:

Production/Operation, Human Resources

and Marketing
Production / Operations
Strategies
Production/operations management (POM)
is the core function in the business firm.
Somehow, someplace, the goods and
services that a company sells must be
obtained. Basically, this involves a process
of converting labor, materials, etc., into the
particular combination of qualities that a
selected group of customers wants.
Production/Operation
Management Strategies

1. Provide better goods and services.

2. Improve the organization's supply chain.
3. Reduce costs, such as labor, tariffs, taxes,
and more.
4. Learn to improve operations.
5. Understand other markets.
6. Employ top-of-the-line contributors from all
over the world.

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Human Resource / Personnel
Strategies
Human resource strategies concern human
resource planning, recruitment and
selection, training and development,
compensations and rewards, employment
security, and labor relations.
Human Resource / Personnel
Strategies
• Leadership of the Organization Strategy
-HR plays a major role in the selection of
the company executives by earning the
respect of the decision-making team
through previous staffing successes and
conducting effective searches.

• Talents Strategy -HRM is responsible for

forecasting future staffing needs and
creating plans for recruiting, hiring and
retaining top talent.
Human Resource / Personnel
Strategies
• High Performance CultureStrategy -
HRM strategies support leaders in the
planning of activities to foster an
organizational culture where
employees enjoy working and are
appreciated.

• Strategic Planning -HRM strategies

play an important role in defining and
implementing many of these plans.
Marketing Strategies

Marketing consists of four strategic

considerations: products/services, pricing,
channels of distribution / location of outlets,
and promotion.
Marketing Strategies

 A firm using a product development

strategy creates a new product or
service for existing customers.

 A number of pricing options are

available. A lower price will be
desirable to increase volume.
Marketing Strategies

 The functional strategy for the place

component identifies where, when,
and by whom the product/services are
to be offered for sale

 Promotion refers to the methods

which are used to put products and
services in the public eye.