PRESENTATION

ON
4 C’S
SUBMITTED TO: SUBMITTED BY:
SUMITA GHOSHAL SAKSHI SETHI
RICHA SHARMA
SHILPA MALL
VISHAL BANSIWAL
ABHISHEK GHOSH
INTRODUCTION
 A MANAGER IN INDIAN CONTEXT MUST BE AWARE OF THE CHOICES
PROVIDED TO THE CUSTOMERS IN INDIAN MARKET. HENCE ONE
SHOULD INCULCATE THE FOLLOWING STRATEGIES AS SUGGESTED TO
PREVENT SITUATION OF CUSTOMER OVERLOAD.
 CUT THE NUMBER OF CHOICES.
 CONCRETIZE THE CONSEQUENCE OF CHOICE IN VIVID WAY.
 CATEGORIZE THE CHOICE.
 CONDITION FOR COMPLEXITY.
 CONCRETIZE
MAKE IT REAL
In order for people to understand the differences between the choices, they have
to be able to understand the consequences associated with each choice , and
that the consequences need to be felt in a very concrete way.
 CATEGORIZE

More categories=less choices

Simplify a consumer’s decision making process through categorizing
the many products that your brand offers—people feel like they are
given more choice if the number of categories is shorter, not longer.
 COMPLEXITY

Start small and gradually increase decision making complexity to help

your customer mentally prepare for more and more choices –they will
eventually grow accustomed to later, more intricate decision making.
 CUT

Less is more
 Sheena has seen many cases where websites increase revenue,
lower costs and improve customer experience by cutting down the
number of choices presented to their customers.
 One way to cut down on supply is to ask your employees to
describe the difference between two seemingly similar products.
If they can’t ,the customers will definitely not be able to do it either.
 COMPARISION
CAR DEKHO .COM
 It was founded in 2008.
 It is owned by Ratan Tata.
 It has 4 stars.
 It is better categorized.
 It provides financing facilities like
loans.
CAR VALE.COM
 It was founded in 2005.
 It is owned by Axel springer
organization and the India today
group.
 It has 3 stars.
 It is comparatively less
categorized.
 It doesn’t provide financing
facilities.
THANK YOU