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How To Come Up With Good Ideas For Startups The Scribd Story and The Trip Method
How To Come Up With Good Ideas For Startups The Scribd Story and The Trip Method
Trip Adler
Co-founder and CEO, Scribd
Nowigo - a ridesharing
service
Lesson: Just because you
have an idea, it doesn’t
mean it’s a good idea
Idea A-B
Nowigo - transportation
search engine +
ridesharing service
Lesson: Work on
something that has
potential to be huge
Idea C
Moobub - Spam-your-
friends
Lesson: If you try it and it
doesn’t work - and this
causes you to lose
confidence in the idea -
then stop working on it
Idea E
1-800-ASK-TRIP - A call
center for everything
Lesson: This idea is
awesome!
Idea F
Idea B is bad
Putting the TMUs together:
Path to Success
Quality of idea
Success!
F-G-I
F-G
A-D
Time
A
B E J
C H
= TMU
Getting Started
Think of something you need/want
Find out what’s working for other companies and apply it in a new way
What other people think (probably better if they don’t like it, but not always)
Your gut feeling - what matters the most - needs to be developed through TM
More Ideation Lessons
Having a great idea is often about
connecting the dots
Creative ideas often form from intersection
of two people’s thinking
If any idea seems too good to be true to
you, then get started
It’s often about simple innovations - taking
existing elements and repackaging them
Don’t pay too much attention to what’s
trendy, but learn from what’s working for
others
More Ideation Lessons
Being a good founder is a
learned skill - through trial and
error
Commitment is good but
always challenge your current
ideas
Hard work + creativity + TM =
Success
Thanks
Trip Adler
trip@scribd.com
www.twitter.com/tripadler