Target and How to Reach Them

Students and working professionals

Pre launch :
power 1 click campaign
Quizes- renewale sector, social causes, historic events and the theme of
power of 1 click( winners to be invited and awarded)
Print ads in local newspaper
Collaboration with Government (twitter, Mann Ki Baat)
Zingles via emails

Launch:
Stalwarts and politicians to address the event
Distribution of awards to winners
Brief video pitch highlighting the challenges of concerned villagers
Activities for participants(circuit creations)
Model of mother Earth depicting the energy conversion
 Media Coverage
Physical Launch covered by:
local/national news channels
Broadcasted on social media

Owned media
Facebook (Official @thesolarvillageorg)
Instagram
Twitter
Email newsletter
Earned media
Other channels which will share our content
Paid media
Pay-per-click ads
Display ads
Social ads
 Material/Resources
Resources: Materials:

1Content Designer/Graphic 1. Prizes to be distributed

designer 2. Stage equipment
2. Volunteers 3. Electronics for circuit
3. Technicians designing
4. Host for the event

Measuring Impact
1.Number of participants in the launch event at VIT, Vellore
2.Number of participants live with us during the launch
3.Number of hits that the search engine gets after the launch
4.Number of likes/shares on the social media handles

*3rd Component-(1st+2nd+4th Components)= Active Participants who didn’t visit the search
engine