A case study about Tesla

Hari Krishnan S
MMS-1
Tesla Motors
* Car manufacture dedicated to 100% electric vehicles
• Founded by Silicon valley engineers
• CEO is Elon Musk

History

*Tesla motors founded in 2003

*Accelerate the world’s transition to sustainable transport.
Musk Tweet
 Major issues faced by Tesla
1. Model X 3 was his dream Project. For achieving this success he has for
120 hrs per week. But Model X 3 was cannot reach his heights.
2. The company’s Amazon web service acckuntbwas hacked to mine
cryptocurrency, which was brought Tesla‘s attention by the cyber
security startup Redlock.
3. Moody‘s a rating agency Downgraded Tesla Credit rating from B2 to B3.
4. Model S was recalled
5. A fatal model X car crash
6. A fight with the NTSB
7. Tesla misses the Model 3 production targets
8. Production Hell.
Musk abandons his plan: