Prepared by; Florenda Nazareno

Benjamin Garcia
Jen Zen Quiape

TREND AND FAD

 TREND

 Is a general direction in to which something is

changing, developing, or veering toward.
Emerged in the English language in the
1929s. At the time, it meant “to run or bend in a
certain direction.
ELEMENTS AND CHARACTERISTICS OF
TREND
 Duration of time

Cultural Basis Acceptability

Transitory
increase or
decrease
 DURATION OF TIME
- The lifespan of product or idea that become trends do not
disappear quickly. Trends have long staying power and enjoy a
long period of popularity.

ACCEPTABILITY
- Trends are popularly accepted by many industries and people.
 CULTURAL BASIS
- A trend is rooted on the people’s cultural traditions,
beliefs, and values. A trend persists and continues
because people have seen it as part of a society’s culture .

TRANSITORY INCREASE OR DECREASE

- A trend shows a transitory increase or decrease of a
particular idea, event or phenomenon.
TYPES OF TREND
MICROTREND

MACROTREND

MEGATREND
MICROTREND- these are the little things that
happen all around us. Trends that are so
common we get used to it.

MACROTREND- these are the trends that can

endure for surprisingly a long time. It’s also
the trends that affect the society.
MEGATREND- these are the trends that can stay
healthy for decades or lasts for 10 years.
EXAMPLES OF TRENDS
 FACEBOOK
- Is the most common social network website where you
can share information about yourself and communicate
with other people.

TWITTER
- It lets you see what is happening around the world, from
breaking news and entertainment, sports and politics to
big events and every day interests.
WHAT IS FAD?
 - A product, service, or idea that is extremely
popular for a very brief period of time and then
becomes unpopular just as quickly.
WELL KNOWN EXAMPLE OF FADS
HULA HOOP
RUBIK’S CUBE
CABBAGE PATCH KIDS
POKEMON
PET ROCK
AND ETC.
 THANK YOU! AND GOD BLESS US ALL.
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