DEVELOPING

BUSINESS PLAN
(PT.2)
JOHN PAUL A. ANAPI
FERMELDY NATIONAL HIGH SCHOOL
FERMELDY TUMAUINI, ISABELA
OBJECTIVES
• ANALYZE THE MARKET NEED
(TLE_ICTAN11/12PC-Ia-1);
• DETERMINE THE POSSIBLE PRODUCT/S OR THE
SERVICE/S THAT WILL MEET THE NEED
(TLE_ICTAN11/12PC-Ia-1);
• SCREEN THE PROPOSED SOLUTION/S BASED ON
VIABILITY, PROFITABILITY AND COSTUMER
REQUIREMENTS; AND (TLE_ICTAN11/12PC-Ia-1)
• SELECT THE BEST PRODUCT THAT WILL MEET
THE MARKET NEED.
TOPIC OUTLINE
DEFINITION:
MARKET ANALYSIS
MARKET SIZE
-VIDEO PRESENTATION
-CUSTOMERS NEEDS
GROUP ACTIVITY
-SELF ANALYSIS
-SURVEY
MARKET ANALYSIS
GOAL OF MARKET ANALYSIS
-TO DETERMINE THE
ATTRACTIVENESS OF A MARKET
AND TO UNDERSTAND ITS
EVOLVING OPPORTUNITIES AND
THREATS AS THEY RELATE TO THE
STRENGHT AND WEAKNESSES OF
THE FIRM
MARKET SIZE
THE SIZE OF THE MARKET CAN BE
EVALUATED BASED ON:
• PRESENT SALES
• POTENTIAL SALES (IF EXPANDED)
SOME INFORMATION SOURCES FOR
DETERMINING MARKET SIZE:
• GOVERNMENT DATA
• TRADE ASSOCIATIONS
• FINANCIAL DATA FROM OTHER PLAYERS
VIDEO PRESENTATION
10. UNDERSTANDING CUSTOMERS NEEDS
HTTPS://M.YOUTUBE.COM/WATCH?V=2c-
2V99PAQM&FEATURE=YOUTU.BE
KNOW YOUR COSTUMERS
NEEDS
1. WHY DO YOUR COSTUMERS NEED YOU?
EVERY BUSINESS NEEDS A REASON FOR THE
COSTUMERS TO BUY FROM THEM NOT
THEIR COMPETITORS. THIS IS CALLED
UNIQUE SALES PROPOSITION (USP).
YOUR USP CAN BE IDENTIFIED BY
COMPLETING THE PHRASE “COSTUMER
WILL BUY FROM ME BECAUSE MY
BUSINESS IS THE ONLY…”
KNOW YOUR COSTUMERS
NEEDS
2. WHAT DO YOU KNOW ABOUT YOUR
CUSTOMERS?
-WHO THEY ARE?
-WHAT THEY BUY?
-WHY THEY BUY?
KNOW YOUR COSTUMERS
NEEDS
3. THE CUSTOMER’S CURRENT SUPPLIER
-WHO ARE THE CUSTOMER’S CURRENT
SUPPLIERS IS
-IS THE CUSTOMER IS HAPPY WITH THEIR
CURRENT SUPPLIER?
- IS BUYING FROM YOU WOULD OFFER THE
CUSTOMER ANY BENEFITS? IF SO, WHAT
THOSE BENEFITS WOULD BE?
10 THINGS YOU KNOW NEED
TO KNOW YOUR CUSTOMERS
1. WHO THEY ARE
2. WHAT THEY DO
3. WHY THEY BUY
4. WHEN THEY BUY
5. HOW THEY BUY
10 THINGS YOU KNOW NEED
TO KNOW YOUR CUSTOMERS
6. HOW MUCH MONEY THEY HAVE
7. WHAT MAKES THEM FEEL GOOD ABOUT
BUYING
8. WHAT THEY EXPECT FROM YOU
9. WHAT THEY THINK ABOUT YOU
10. WHAT THEY THINK ABOUT YOUR
COMPETITORS
CLASS ACTIVITY
• ANSWER THE FOLLOWING SELF ANALYSIS
QUESTIONS
• GO OUTSIDE THE CLASS WITH YOUR
RESPECTIVE GROUP
• OBSERVE YOUR MARKET PLACE AND
IDENTIFY YOUR MARKET NEEDS
• FORMULATE YOUR PRODUCT FOR
TARGETED MARKET
CHOOSING A PRODUCT OR
SERVICE TO SELL
• TO SUCCED AS AN ENTREPRENEUR, ONE
MUST DEVELOP THE ABILITY TO SELECTT
AND OFFER THE RIGHT PRODUCTS OR
SERVICES TO YOUR COSTUMERS IN A
COMPETITIVE MARKET.
SELF ANALYSIS: SELECTING
PRODUCT OR SERVICES
1. WHAT KINDS OF PRODUCTS DO YOU
LIKE, ENJOY CONSUME AND BENEFIT
FROM?
2. DO YOU LIKE THE PRODUCT OR SERVICE
YOU’RE PLNNING TO SELL?
3. CAN YOU SEE YOURSELF GETTING
EXCITED ABOUT THIS PRODUCT OR
SERVICE?
SELF ANALYSIS:COSTUMER’S
POINT OF VIEW
1. WHAT KIND OF COSTUMERS WILL YOU
BE SELLING THE PRODUCT TO?
2. HOW DOES THE PRODUCT IMPROVE
YOUR CUSTOMERS LIFE OR WORK?
3. WHAT DOES THE PRODUCT ACHIEVE,
AVOID OR PRESERVE FOR THE
CUSTOMERS
SELF ANALYSIS: BOTTOM-
LINE QUESTIONS
1. IS THERE A REAL DEMAND FOR THE
PRODUCT AT THE PRICE YOU’LL HAVE TO
CHARGE?
2. IS THE DEMAND LARGE ENOUGH FOR
YOU TO MAKE PROFIT?
3. IS THE DEMAND CONCENTRATED
ENOUGH SO YOU CAN ADVERTISE, SELL
AND DELIVER THE PRODUCT AT A
REASONABLE EXPENSES?
SELF ANALYSIS: CRTICIAL
QUESTIONS
1. TO WHON IS THE PRODUCT GOING TO BE
SOLD? DESCRIBE YOUR IDEAL
COSTUMER.
2. WHAT PRICE WILL YOU HAVE TO CHARGE
FOR THE PRODUCT FOR IT TO BE
PROFITABLE?
3. WHAT IS TO BE SOLD EXACTLY? DESCRIBE
THE PRODUCT IN TERMS OF WHAT IT
DOES FOR THE CUSTOMERS.
SELF ANALYSIS: FINAL
DECISION
1. IS THERE A REAL NEED FOR THE
PRODUCT OR SERVICE IN SELECTED
MARKET?
2. IS YOUR PRODUCT OR SERVICE BETTER
THAN ANYTHING ELSE CURRENTLY
AVAILABLE?
3. IS YOUR PRODUCT LOWER PRICED OR OF
BETTER QUALITY THAN ANYTHING ELSE
THAT IS AVAILBLE?
REFERENCES
• WWW.SLIDESHARE.NET/MOBILE/GAR_DEV/MARKET-
ANALYSIS-1302721
• M.INFOENTREPRENEURS.ORG/EN/GUIDES/KNOW-YOUR-
CUSTOMERS—NEEDS/
• WWW.ENTREPRENEUR.COM/AMPHTML/78778
• HTTPS://M.YOUTUBE.COM/WATCH?V=2c-
2V99PAQM&FEATURE=YOUTU.BE