CSR PROJECT

TATA STEEL
GROUP 3
DIBIN THOMAS (2017PGP071)
IAN MICHAEL (2017PGP073)
RAAG GUPTA (2017PGP097)
SABREESH (2017PGP102)
SIDDHANT SINGH (2017PGP111)
“ The more we come out and do good to
others, the more our hearts will be purified,
and God will be in them.
”
SWAMI VIVEKANANDA

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 TABLE OF CONTENTS
1 INTRODUCTION TO TATA STEEL
2 WHAT IS CSR

3 CSR AND TATA STEEL

4 AWARDS WON BY TATA STEEL FOR CSR

5 CHALLENGES FACED BY TATA STEEL IN CSR

6 STAKEHOLDERS IN CSR

7 COMMUNITY – PROBLEMS FACED

8 ENTREPRENEURIAL DEVELOPMENT PROJECT – EXECUTIVE SUMMARY

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 INTRODUCTION TO TATA STEEL
• Indian multinational steel-making company headquartered in Mumbai,
Maharashtra, India, and a subsidiary of the Tata Group
• One of the top steel producing companies globally with annual crude steel
deliveries of 27.5 million tonnes
• Tata Steel has manufacturing operations in 26 countries and employs
around 80,500 people
• It is ranked 486th in the Fortune Global 500 ranking of the world's biggest
corporations.

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WHAT IS CSR
A business approach that contributes to
sustainable development by delivering
economic, social and environmental benefits
for all stakeholders

The Corporate Social Responsibility concept

in India is governed by Section 135 of the
Companies Act, 2013

Tata Steel is the 9th largest contributor to

CSR in India, with Rs. 171 crore distributed in
FY 16-17

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CSR AND TATA STEEL
• Existing schemes changing lives of employees and community

• USP of transforming lives wherever it sets up plants and offices

• Benefits not only employees but everyone in the community

• Umbrella for causes that need catering: education, health or

environment

• Tata Steel is a brand, synonymous with growing with the society

• Focused on mining centric areas like Jharkhand, Orissa etc. where

Tata Steel has established itself over the years

• Areas near Kalinganagar, which are relatively backward have also

been considered

• The little changes that Tata Steel has already incorporated for e.g.
the coffee cups production by tribal, can be clubbed into
something concrete
 CSR AND TATA STEEL

This integrated development approach holistically

empowers the community with equal emphasis on
all the pillars of development
• Education
• Agriculture
• Health
• Economic & human development
Safety of
• Safety of workers in high risk activities like mining
Workers
• Promote rural entrepreneurs with special focus
on women
AWARDS WON BY TATA STEEL FOR CSR
CHALLENGES FACED BY TATA STEEL
IN CSR
Charity getting too costly and deemed irrelevant

Lack of interest of the local community in

participating and contributing to CSR activities of
companies
Non-availability of well-organized nongovernmental
organizations in remote and rural areas that can
assess and identify real needs of the community

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10
STAKEHOLDERS IN CSR
COMMUNITY – PROBLEMS FACED

POOR SUPPORT
OVERDEPENDANCE
ON TATA STEEL BY
GOVERNMENT

NO NO SELF
ENTREPRENEURIAL
INITIATIVES SUFFICIENCY

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 ENTREPRENEURIAL DEVELOPMENT PROJECT –
EXECUTIVE SUMMARY
Mission
• Local vendor development programme can
infuse sustainable prospects and maintain
harmony with neighbourhood
• 250 prequalified business entrepreneurs locals
who will develop autonomy
Vision
• Since inception of projects, Tata Steel has been
actively building and enhancing relationship with
the local communities through myriad of social
initiatives to raise the standard of life
Areas of development
Support Initiatives
• Creating brands for tribal/local produce/ products
• Capacity building of trainers
• Identification of institutions for capacity building
R & D / IPR (Intellectual Property Rights) Activity
• Development of cost effective processes for product
development
• Expansion of tribal products market through R & D
• IPR regime to document traditional knowledge
• Seek benefits of royalty and protection against piracy
Supply Chain
• Establishing processing industries for value addition
• Setting up of efficient warehousing facilities,
godowns, cold storages etc. wherever necessary
• Training related to product specific warehousing

Potential Issues
• Non-availability of sufficient fund
• Lack of safety and other statutory
knowledge
• Lack of corporate sector working culture
• Lack of trained manpower with no
prequalification
• Online billing & invoice creation in
system, etc
Objectives
• Imparting higher level of
competencies to local entrepreneurs
• Gain confidence and assign complex
work in business operations
• Building capability within vicinity
will reduce response time
• True to spirit of turning adversity
into opportunity
• Cohesive efforts of management &
strong urge to excel by local
entrepreneurs would yield desired
change
• Vision of creating economic
opportunities for millions and
Implementation
leverage natural entrepreneurial
• Selling of the products in urban capability of local people
areas and areas away from • Program to foster the spirit and to
where they are produced to make the citizens self sufficient
increase the demand for the • A “win-win”situation for both the
products organization and the community.
• Sharing of information on prices
so people can take informed
decisions and thereby markets .
become inefficient
Feasibility
• This is an extension to the programs already
being implemented in Odisha- Ganjam, Jaipur,
Puri and Sundargarh, Jharkhand-East
Singhbhum, West Singhbhum, Dhanbad,
Ramgarh
• Oraon Bhitichitra, Santhali Bhitichitra, Sohrai
etc. are forms of paintings that are almost
being wiped out. Involving these prints into
fashion will not only revive these forms of art,
but also help the local places gain recognition
 Neighbouring communities, migrants, contractors, small time
vendors & all others residing in these villages falling within 30kms

Location 1 Majorities of the neighbouring communities are engaged in the

profession of agrarian activities
Description of Detailed survey on target population based on parameters of
2
People exhibited inherent competency, resources available, ability to
mobilize, customs & belief, adaptability to change, willingness to
bear new responsibility. Formal face to face interactions, seeking
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Identifying Needs to enhance firm engagement with locals while providing
opportunity to create alternative & regular revenue
4 Panchayats falling in 30kms radius of plant to be brought into
Resources Utilized
planning. Implementation through a series of steps such as setting
.up selection criteria, provision of training & imparting
1
skills to the
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selected vendors, change management to raise the competency to

become an entrepreneur, etc.

7/31/2019

Sharing project details with
community
• Implementation strategy laid out
considering nature of task
• Associated risk can be handled
effectively by local communities
• Two way communications through
all stages of vendor development
• Classroom training, field training,
hands on training, etc. imparted
Community involvement
• Shorter payment periods, extended
hand holding, etc give space,
mandate to modify project
• Flexibility in entrepreneur
development
• Acceptable deviations carried out
through mutual discussions /
agreement
Involvement of target
• Pre qualification
• Selecting / awarding contract
• Training
• Adherence to safety
• Progress monitoring
• Compliance to project KPIs
• Close out report
• Lessons for future engagement
Long-term sustainability of
project
• Need continuous support /
resources from locals
• Integration with local entrepreneurs
facilitates overall cost reduction,
timely implementation
• Sharing skills with colleagues and
building a better ecosystem
Methodology for monitoring
progress and feedback on
achievement of desired output
• Various functions viz. contracts,
construction, security,
administration, health and safety
with engineer in charge provide
feedback
• Corporate affairs nodal
department for interaction
Learning’s from the project, which
can be useful for similar projects in
future
• Tremendous potential to replicate
• Economic opportunity for local
communities
• Developing locals’ skills and
relations
• Peaceful and cordial industrial
atmosphere
THANK YOU

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