Professional Documents
Culture Documents
Problem Areas in Marketing
Problem Areas in Marketing
IN MARKETING
Highly
Perishable
Seasonal
AGRICULTURAL
PRODUCTS
Bulky
Non-
homogeneity
HIGHLY PERISHABLE
- these often times
necessitate proper
handling and care to
assure that they are still
of desired quality once
it reach the consumers.
SEASONAL
to address this
problem, storage and
processing functions
play important roles in
the marketing system.
BULKY
- appropriate
transportation facilities
to effectively move the
products from the farm
to the processing plant
or to the point of
consumption.
NON-HOMOGENEITY
- grading and
standardization makes
it imperative to have
better prices
STUDY IN ADVANCE
• UTILITIES OF MARKETING
• 4P’S OF MARKETING/
MARKETING MIX
“Marketing is a
contest for people’s
attention”
- Seth Godin