Revised Marketing

Plan
OF Cottle-Taylor
Group-2
Mihir Labh- 121
Pravallika - 117
Pratyusha- 030
Deepshikha- 037
Debopom- 034
Anuj - 016
Approach
• Organize Dental Camps in Schools for Kids and Parents
• Give away free merchandise to kids
• Kiosk Marketing for Low End and Mid Range Products
• Use Local Celebrities for Marketing
• Give away free Merchandise
• Distribute pamphlet for advertise (pictographic)
• Expand product line in mid range manual.
• Promote extensively to the low end manual users.
How to reach people?(communication)
• Advertisements with messages via Pamphlets, billboards in the
streets.
• Free heath health check ups in schools, colleges etc.
• Create awareness about oral hygiene.
• Educate distributors and sellers about the product.
Advertising plan(Activity)
1. Persuade consumers to brush for the first time.
2. Increase the incident of brushing.
3. Persuade the consumers to upgrade to mid-range or premium
products.
4. Collaboration with govt. and NGO’s.
5. Link it to CSR activity to educate society on brushing twice and
market the product.
Resources
• Tie up with dentists in govt. hospital.
• Trainers to educate distributors and sellers.
• Semi-Urban and Rural Villages to organize events.
• Rural Retail Outlets
THANK YOU