Scribd Logo
Upload

Welcome to Scribd!

  • CỦA TUYỀN

    Uploaded by

    Phuc Huynh Tran Thien
    6 views3 pages
    Dove conducted a SWOT analysis that identified strengths in its 1/4 facial lotion product design, real marketing focusing on normal people, and wide distribution channels. Opportunities included sponsoring feminist organizations, expanding product lines for men, improving product portfolios, and a growing target market. Threats were increased competition, fake branding hurting its image, sustainability of long-term campaigns, and potential perception as the "fat people" brand.

    Original Description:

    a

    Original Title

    CỦA-TUYỀN

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Dove conducted a SWOT analysis that identified strengths in its 1/4 facial lotion product design, real marketing focusing on normal people, and wide distribution channels. Opportunities included sponsoring feminist organizations, expanding product lines for men, improving product portfolios, and a growing target market. Threats were increased competition, fake branding hurting its image, sustainability of long-term campaigns, and potential perception as the "fat people" brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    6 views3 pages

    CỦA TUYỀN

    Uploaded by

    Phuc Huynh Tran Thien
    Dove conducted a SWOT analysis that identified strengths in its 1/4 facial lotion product design, real marketing focusing on normal people, and wide distribution channels. Opportunities included sponsoring feminist organizations, expanding product lines for men, improving product portfolios, and a growing target market. Threats were increased competition, fake branding hurting its image, sustainability of long-term campaigns, and potential perception as the "fat people" brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 3

    STRENGTHES

    WEAKNESS

    THREATS
    OPPORTUNITIES
    - Product design: Contains 1/4 facial Lotion that makes a difference for

    the product. - Compete fiercely with other opponents


    - Real marketing: Choose the normal person instead of celebrity
    - No products for men
    - Distribution channel: Dove is available throughout shops,
    - The campaign received many criticism
    supermarkets and online.
    - High marketing expenses
    -Competitive rates with high market share
    SWOT

    OPPORTUNITIES T H R E AT S

    - Sponsoring of - Increased
    feminist competition in this
    or ganizations mar ket se gment
    - Focus on the pr oduct - Fake br anding can
    lines for men who
    are equivalent to af fect the image of
    women. Dove
    - I mpr oving and - Sustainability of the
    consolidating long-ter m campaign
    product por tfolios. - Threat of becoming
    - the tar get mar ket is the br and of "Fat
    growing. people"

    You might also like