DC COMICS

aka. Detective Comics

BY
Jeyasoorya DM
11803543
 *NOTE

THERE IS A HUGE DIFFERENCE BETWEEN DC COMICS AND

DC ENTERTAINMENT

DC MOVIES COMES UNDER DC ENTERTAINMENT

I AM FOCUSING ON DC COMICS
 DC COMICS
FOUNDED BY MALCOLM WHEELER IN 1934 AS "NATIONAL
ALLIED PUBLICATIONS“

AND NOW CALLED AS DETECTIVE COMICS

HEAD QUARTERS : BURBANK,CALIFORNIA

 PRODUCT LINE

• JUSTICE LEAGUE
• SUPERMAN
• BATMAN
• WONDERWOMEN
• DC UNIVERSE
• DC VERTIGO
 GENERES

• Super Hero
• Action
• Sci-Fi
• Adventure
• Fantasy
NOTABLE CHARACTERS

1. Superman
2. Batman
3. Teen Titans
4. The Flash
5. Green Lantern
6. Wonder women
7. Dr. Manhattan
8. Specter
EVOLUTION OF LOGO

• In 1935 A shield “A DC
publication.

• With Superman's
phenomenal success in the
early 1940s, and to improve
the sales potential DC
introduced SUPERMAN
NATIONAL COMICS

• Then they changed it into

RED DC

• As time passes by Intro. Of

SCI-FI comics came into the
way so DC started using
Stars in their logo
 PRESENT LOGO

This logo was

introduced in 2016
as Justice League
sequel started

DC used BLUE to denote HOPE

 TIE-UPS

• Warner Bros Television(1989)

• MAD Magazine
• DC Vertigo(online comic streaming partner)
• The CW(online TV series streaming partner)
 TARGETING GROUP

• Average of 57% of age group from 13 to 34 reads DC comics.

• Average of 59% of age group of 39 to 72 reads DC comics.

 Strategy Followed
• Releases new Characters every year.
• Brings new form of comics every new edition
• Changes the costume of few main characters
• Brought CD comics to get attention of the digital world
• T V series
• Live TV series
• Releases online
• Movies
• Promoted with LEGO(1986)
 NEMESIS

• MARVEL COMICS
 WEAKNESS

1. DC focuses on comics.

2. They show the true face of humans/ Reality in each ones world

3. They bring new characters from nowhere into good comics

E.g., Bringing Malcom into Flash,

4. They time travel a lot in different series which left readers confused.
 STRENGTHS

• They have more than 10,000 characters which have minimum two edition of
comics.
• They have given equal strength and power to heroes and villains.
• They have their own universe called DC UNIVERSE capitalizing Gotham City
unlike Marvel.
• They don’t mix-up DC COMICS , DC ENTERTAINMENT
 THE
THE DCDC UNIVERSE
UNIVERSE
 FIRST COMIC OF DC

SUPERMAN
 FIRST DETECTIVE COMIC

Speed Saunders and

the River Patrol: "The
Murders of Cap'n
Scum“

(Action)
 PUBLISHERS

OVER 29 PUBLICATIONS HAVE PUBLISHED

DC COMICS FROM 1938 TILL DATE
Thank You