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    Mariel Lynn Mancibang
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    The document summarizes the evolution of traditional media to new media through four main ages: pre-historic age, industrial age, electronic age, and new/information age. In the pre-historic age before 1700, early forms of media included cave paintings, clay tablets, papyrus, and the printing press using wood blocks. During the industrial age from 1700s to 1930s, developments led to new media like newspapers, the telephone, movies, and the telegraph. The electronic age from 1930s to 1980s saw innovations in transistors and television. Finally, the information age from 1990s to present has been defined by the internet and digital technologies including websites, social media, smartphones and cloud computing.

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    The document summarizes the evolution of traditional media to new media through four main ages: pre-historic age, industrial age, electronic age, and new/information age. In the pre-historic age before 1700, early forms of media included cave paintings, clay tablets, papyrus, and the printing press using wood blocks. During the industrial age from 1700s to 1930s, developments led to new media like newspapers, the telephone, movies, and the telegraph. The electronic age from 1930s to 1980s saw innovations in transistors and television. Finally, the information age from 1990s to present has been defined by the internet and digital technologies including websites, social media, smartphones and cloud computing.

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    48 views30 pages

    The Evolution of Media

    Uploaded by

    Mariel Lynn Mancibang
    The document summarizes the evolution of traditional media to new media through four main ages: pre-historic age, industrial age, electronic age, and new/information age. In the pre-historic age before 1700, early forms of media included cave paintings, clay tablets, papyrus, and the printing press using wood blocks. During the industrial age from 1700s to 1930s, developments led to new media like newspapers, the telephone, movies, and the telegraph. The electronic age from 1930s to 1980s saw innovations in transistors and television. Finally, the information age from 1990s to present has been defined by the internet and digital technologies including websites, social media, smartphones and cloud computing.

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    of 30

    THE EVOLUTION OF

    TRADIONAL TO NEW MEDIA

    GROUP III
    EVOLUTION OF MEDIA

    • PRE-HISTORIC AGE
    • INDUSTRIAL AGE
    • ELECTRONIC AGE
    • NEW AGE
    PRE-HISTORIC AGE (BEFORE 1700)
    - Prehistory is the period that begins with the appearance of
    the human being, about five million years ago, and finishes
    with the invention writing, about 6,000 years ago.
    - People discover fire, develop paper from plants, and forged
    weapons and tools with stone, bronze, copper and iron.
    PRE-HISTORIC AGE (BEFORE 1700)
    EXAMPLE FORMS OF MEDIA
    • Cave paintings (3500 BC)
    • Clay tablets in Mesopotamia (2400 BC)
    - Fire
    - Horn
    • Papyrus in Egypt (2500 BC)
    • Acta Diurna in Rome (130 BC)
    • Dibao in China (2nd Century)
    • Codex in Mayan region (5th Century)
    • Printing press using wood blocks (220 AD)
    CAVE PAINTING
    (35,00 BC)

    MESOPOTAMIA
    (2400 BC)
    FIRE

    HORN
    Papyrus in Egypt
    (2500 BC)

    Acta Diurna in
    Rome (130 BC)
    Dibao in China
    (2nd Century)

    Codex in
    Mayan region
    (5th Century)
    Printing press using
    wood blocks (220
    AD)
    INDUSTRIAL AGE (1700S TO 1930S)
    • People used the power of steam, developed machine tools,
    established iron production, and the manufacturing of
    various products (including books through the printing
    press).
    INDUSTRIAL AGE (1700S TO 1930S)
    EXAMPLE FROM OF MEDIA:
    • News paper- The London Gazette (1740)
    • Typewritter (1800)
    • Telephone (1876)
    • Motion picture photography/projection (1890)
    • Printing press for production (1900)
    • Motion picture with sound (1926)
    • Telegraph
    • Phonograph
    • Punch card
    News paper-
    The London Gazette
    (1740)

    Typewritter (1800)
    Telephone
    (1876)

    Motion picture
    photography/projection
    (1890)
    Printing press for
    production (1900)

    Motion picture with


    sound (1926)
    Telegraph

    Ponograph
    ELECTRONIC AGE (1930S TO 1980S)
    • The invention of the transitor ushered in the electronic
    age. People harnessed the power of transistors that led to
    the transistor radio, electronic circuit, and the early
    computer. In this age, long distance communication became
    more efficient.
    ELECTRONIC AGE (1930S TO 1980S)
    -Example Forms of Media:
    • Transitors radio
    • Television (1941)
    • Large electronic computers
    • Mainframe computers – i.e IBM 704 (1960)
    • OHP, LCD projectors
    Transitors radio

    Television (1941)
    Large electronic
    computers

    Mainframe
    computers – i.e IBM
    704 (1960)
    NEW/INFORMATION AGE
    (1900S TO 2000S)
    • The internet paved the way for faster communication and the
    creation of the social network. People advanced the use the
    microelectronics with the invention of personal computer, mobile
    devices, and wearble technology. Moreover, voice, image sound
    and data are digitalized. We are now living in the information age.
    NEW/INFORMATION AGE
    (1900S TO 2000S)
    -Example of the media:
    • Web browser: Mosaic (1993), Internet Explorer (1995)
    • Blogs: Blogspot (1999), Wordpress (2003)
    • Social network: Friendster (2002), Multiply (2003), FB (2004), Instagram (2010)
    • Microblogs: Twitter(2006), Tumblr (2007)
    • Video:Youtube(2005)
    • Video chat: Skype (2003)
    • Search Engines: Google (1996),Yahoo (1995)
    • Smart phones, Wearable technology, Cloud and Big data
    Web browser
    Blogs
    Social Network
    Microblogs
    Video and video
    chat
    Search engine
    Gadgets
    THE END

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