Designing a Research Project Useful in

Daily Life
Since qualitative research mostly investigates
the complexities of human situations, human
behavior, social phenomena and poses
inquiries about events in daily life, this kind of
research is closely tied to REALITY.
RESEARCH DESIGNS

Case study
Ethnography
Phenomenological Approach
DATA GATHERING PROCEDURES

Interview
Participant observation
Focus group discussions
ANALYSIS
Sources of research topics are likewise tied to
real life experiences, and research is
conducted in the research participant’s
natural setting.
Goals of your study
Theoretical frameworks
The structure that can hold or support a theory of a research
study. It introduces and describes the theory that explains why the
research problem under study exists.
The research questions (your guides)
Ethics
Methods
Goals of your study
Theoretical frameworks
The structure that can hold or support a theory of a research
study. It introduces and describes the theory that explains why the
research problem under study exists.
The research questions (your guides)
Ethics
Methods
6 Types of Research Questions
1. Understanding the Perceptions

Perceptions of the impact of air travel on

climate change
2. Practices/accounts of practice

The appearance and clothing practices of non-

heterosexuals

The gendered dynamics of sleep

3. Influencing factors

Identifying the factors that influence people’s

decisions to continue regular genetic screening

Factors that influence parent’s food

purchasing behaviours
4. Representation

Representations of male and female sexuality

in women’s magazines

Representations of masculinity and the

metrosexual man in men’s magazines
5. Language Practice

How people construct, manage and undermine

'healthy eating’ talk in dinnertime
conversations

How veganism is constructed ‘normal’ in online

discussions
Research Topics and their sources
1. Pressing Issues on an Individual,
organization or Societal level, or success
Stories
2. Wide Reading/Critical Film Viewing
3. Social Networking
4. Replication
5. Lectures, talks, Seminars
6. Gray Areas