90 Day Donor Marketing Plan

Week 1
 STEP ONE

Let everyone know they can now donate to your charity via
Coin Up!

Add the Coin Up logo, download button, links, and QR

code to your website along with a short description – these
are all provided on the next 2 pages.

2 COIN UP
 SUGGESTED COIN UP DESCRIPTION FOR YOUR WEBSITE:

Donate your spare change to (NP Name) with the Coin Up App! Download
the free app, select (NP Name), link your bank card and set a monthly
limit. Watch spare change from everyday purchases make big change for
(NP Name)!

LOGO

3 COIN UP
 DOWNLOAD BUTTON/LINKS & QR CODE

Add App Store link: https://itunes.apple.com/us/app/coin-up-app/id1094136971?mt=8

Click here to Coin Up

Online!

Add link for Web App: www.coinupapp.com

4 COIN UP
 STEP TWO

Social Media Posts:

Each week we will send a ppt document like this
with content for 3-5 media posts.
Our goal is to make it easy for you to customize and
share them with your donors.

5 COIN UP
 We will provide at least one Facebook, Twitter, and Instagram post each week. Please
customize with your nonprofit’s name, mission and photo.

Your name,
logo, message
& #’s here

TWITTER SAMPLE Your photo

here

We suggest posting at least once per week per social media channel.
Here’s a link for an easy to follow infographic with best days & times
for posting: http://bit.ly/2n02rGa
6 COIN UP
 TWITTER POSTS

(NP name) goes MOBILE to collect SPARE CHANGE! Download @CoinUpApp

http://apple.co/2cDiGmR to donate #NP name #Your mission #donate
(add your NP Photo)

COIN UP for (NP Name) http://apple.co/2cDiGmR . Donate spare change to help (NP
services/mission) #NP name #Your mission #donate
(add your NP Photo)

7 COIN UP
 INSTAGRAM POST

YOUR NP PHOTO
HERE (Your NP Name) goes MOBILE to
collect spare change!
Download Coin Up App
http://apple.co/2cDiGmR to help
#NP name #Your mission #donate
#yourhashtags #CoinUp #change
#impact #nonprofit #dogood #charity
#fundraising #philanthropy
#socialgood

8 COIN UP
 FACEBOOK POSTS

(NP Name) Goes MOBILE To Collect Spare Change from your everyday purchases!
Download the Coin Up App http://apple.co/2cDiGmR to support (NP
services/mission) (Add NP Photo #1)

The EASIEST WAY for your small change make BIG CHANGE for (NP services/
mission)! Download Coin Up App http://apple.co/2cDiGmR and donate your spare
change to (NP Name). (Add NP Photo #2)

Select (NP Name), link your debit/credit card, and set a monthly limit. See your
transactions round up and make “change” every day!

9 COIN UP
 Marketing Plan Schedule - MONTH 1

WEEK 1 Add Coin Up logo, download link and description to your website.
Customize 1 new post for each of your social media channels.

WEEK 2 Send email #1 to your donor database.

Customize 1 post new for each of your social media channels.

WEEK 3 Ask 5 board/staff members to download and sign up with Coin UP.
Customize 1 new post for each of your social media channels.

WEEK 4 Include Coin Up Segment in your newsletter.

Customize 1 new post for each of your social media channels.

10 COIN UP
 QUESTIONS? FEEDBACK?
GIVE US A HOLLER!
hollerback@coinupapp.com
Or contact your Nonprofit Coordinator