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  • TAL Conference Chatbot

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    András Kenéz
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    The document discusses Andras Kenéz's advocacy for using chatbots to engage students on course modules. It provides background on Kenéz and defines chatbots as sophisticated algorithms that mimic conversation through programmed answers and behaviors without requiring human interaction. Examples are given of marketing chatbots like Disney's Zootopia police officer bot and Match.com's dating recommendation bot to enhance student support.

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    Teaching and learning chatbots

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    The document discusses Andras Kenéz's advocacy for using chatbots to engage students on course modules. It provides background on Kenéz and defines chatbots as sophisticated algorithms that mimic conversation through programmed answers and behaviors without requiring human interaction. Examples are given of marketing chatbots like Disney's Zootopia police officer bot and Match.com's dating recommendation bot to enhance student support.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    27 views9 pages

    TAL Conference Chatbot

    Uploaded by

    András Kenéz
    The document discusses Andras Kenéz's advocacy for using chatbots to engage students on course modules. It provides background on Kenéz and defines chatbots as sophisticated algorithms that mimic conversation through programmed answers and behaviors without requiring human interaction. Examples are given of marketing chatbots like Disney's Zootopia police officer bot and Match.com's dating recommendation bot to enhance student support.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    USE OF CHATBOTS TO ENGAGE

    STUDENTS ON MODULES
    Faculty Teaching and Learning Conference –
    Enhancing the student experience

    András Kenéz
    Lecturer in Marketing
    Department of Economics and Marketing
    ANDRÁS KENÉZ
    MSc. (Marketing management), PgCHPE
    Lecturer in Marketing, consultant

    • Research director of Gallup International


    • Market Research Manager of VIVENDI
    • Assistant professor at EDUTUS
    • Lecturer in Marketing at Staffordshire Uni
    • Founder and owner of Marketikum 2.1

    Andras.Kenez@dmu.ac.uk Room: HU 5.84


    CHATBOT ADVOCATE
    CHATBOTS
    WHAT IS A CHATBOT?

    Chatbots are sophisticated


    algorithms that mimic intelligent
    conversation in chats.

    It has a set of programmed


    answers and behaviours.

    These quasi-conversations do
    not require human interaction.
    THE THINGY WITH AI?

    The first bot able to chat was


    created in 1966 (ELIZA by MIT)

    Most of the chatbots has no built-


    in contextualising but scripted
    responses.
    Though none can pass the Turing
    test, Ashok Goel of Georgia Tech
    built a teaching assistant (Jill
    Watson) which (who?) fooled
    some students in 2016.
    MARKETING EXAMPLES

    Disney’s Zootopia
    Officer Judy Hopps bot

    Solving crimes with


    users

    Average 10 minute
    interactions
    Source: https://www.topbots.com/project/disney-zootopia/
    MARKETING EXAMPLES

    Match.com’s Lara bot

    Asks questions about


    the potential date and
    recommend matches

    Dating journey

    Source: http://home.bt.com/tech-gadgets/tech-news/facebook-messenger-dating-
    match-bot-11364174278634
    ENHANCE STUDENT SUPPORT

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