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• French or Italian
pedigree
• Avoid stock-outs
• Massive ad
campaigns
• Outsource
• Efficiency through
large batches
GLOBALIZATION
• Is defined as the process of social, political,
economic, cultural, and technological
integration among countries of the world.
• Evidence of globalization can be seen in
increased levels of trade, capital flows, and
migration.
• Globalization has been facilitated by
technological advances in transnational
communications, transport, and travel.
GLOBALIZATION HAS BEEN AROUND FOR
CENTURIES!!
BENEFITS OF GLOBALIZATION
• Lower prices for goods that are traded.
• Greater availability of goods and services.
• Better jobs.
• Increased access to technology.
DISADVANTAGES OF GLOBALIZATION
• Brain drain
• Offshoring of jobs to lower-wage countries
• World’s poorest countries will relax or eliminate
environmental standards in order to attract first-world
investment.
• “Race to the bottom” for wages as countries try to
outbid one another in their efforts to attract investors.
GLOBAL BUSINESS & GLOBALIZATION AT A
CROSSROADS
• Globalization provides an important backdrop to
our discussion of Global Business and the
successful management of these multinational
enterprises.
• Many enormous global businesses are very,
very powerful.
• A significant number of massive global
enterprises come from BRIC.

• As a future business leader, you are not a

detached observer. The globalization debate
affects your future so you must participate in
the discussion!